article thumbnail

Your SaaS New Year’s Resolutions for 2025

SaaStr

So with that here are Your Top 10 New Years SaaS Resolutions for 2025: #1. This is your #1 lever to do better in 2025. #2. This is so much more important in 2025. Launch a truly great second product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition.

article thumbnail

Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences.

Retail 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Processing.

Retail 106
article thumbnail

In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that, 2023 became the year of humans understanding genAIs capabilities.

article thumbnail

2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 117
article thumbnail

Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

article thumbnail

41% of brands using AI for video, up from 18% last year

Martech

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Company goals and objectives (60%) and product/service launches (52%) are the primary factors influencing video production. How AI is used in video creation. Click to enlarge.