Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. Lets take a look at the biggest HubSpot updates for March 2025. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech. Email: Business email address Sign me up!

A/B testing 75

A/B testing Campaign Contact Service 75

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Company goals and objectives (60%) and product/service launches (52%) are the primary factors influencing video production. How AI is used in video creation. Click to enlarge.

Lead generation 102

Lead generation Launch Follow-up Product 102

Sales Hacker

APRIL 4, 2025

Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised. This marks the second pre-seed investment into Mannys companies that GTMfund GP, Max Altschuler, has made – first into Outreach in 2015 and now into Paid in 2025. OfferFit – has been acquired by Braze.

GTM 107

GTM X-functional Engineering Government 107

Sales Hacker

NOVEMBER 15, 2024

Pocus – launched their AI Strategy tool to the general public. Writer CEO May Habib says the new cash, which brings the total amount raised to $326 million, will be used for product development and cementing the company’s leadership in the enterprise generative AI category.

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GTM Cold Call Strategic partnership Follow-up 113

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. The post 13 HubSpot updates from December to kickstart your 2025 appeared first on MarTech.

Objectives and Key Results 61

Objectives and Key Results CRM Campaign Pipeline 61

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. That genie is out of the bottle. A closer look.

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Price CRM Launch Follow-up 112

Martech

OCTOBER 31, 2024

Dig deeper: How to build interactive applications with generative AI Launching live Transitioning to an automated interface for pre-approvals has significantly reduced friction in the application process, creating a more user-friendly experience that enhances the likelihood of conversion.

Objectives and Key Results 128

Objectives and Key Results Retail Finance Launch 128

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

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Launch Trust Campaign Technology 111

Sales Hacker

NOVEMBER 29, 2024

We have one in stealth here that’s going to be very exciting to launch in the coming months. One of our early investments, Writer , is competing successfully in providing full-stack generative AI to the enterprise, against juggernauts like OpenAI and Anthropic. 3) Global Infrastructure Where do we think the real world is going?

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GTM Real Estate Represent Territory 113

SaaStr

FEBRUARY 2, 2025

A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!

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Negotiate Price Legal Engineering 89

Sales Hacker

MARCH 30, 2025

Startup to watch Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised. This marks the second pre-seed investment into Mannys companies that GTMfund GP, Max Altschuler, has made – first into Outreach in 2015 and now into Paid in 2025.

Cold Call 72

Cold Call GTM Objection handling Sales 72

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. Historically, it took three to five years for all this to occur, but evidence suggests these cycles are accelerating.

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Consult Technology Technology Represent 125

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. ” Yamini Rangan CEO, President & Director, HubSpot Dig deeper: HubSpot buying B2B data source ClearBit Salesforce’s Q1 2025 earnings In summary: Q1 revenue: $9.13 Subscription revenue: $603.8

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Cross-sell Growth CRM Up-sell 111

Sales Hacker

MARCH 21, 2025

Startup to watch Armada – named #1 on the list of Fast Companys Most Innovative Companies of 2025. Bite – named one of Fast Companys Most Innovative Companies of 2025. Spekit – CEO & Co-Founder Melanie Fellay launched a book, Just-In-Time: The Future of Enableement in a World of AI.

Growth 81

Growth GTM Product Government 81

Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Step 3: Test and iterate Launch pilot program with selected accounts. Develop initial expansion plays for the top 20% of accounts. Create content templates and messaging frameworks. Create value-driven content versus promotional.

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Growth GTM B2B Strategize 132

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM.

Negotiate 97

Negotiate GTM Campaign Growth 97

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Dig deeper: Why buying-group marketing beats ABM every time Tool 2: Stape Server-side tracking is crucial to a successful performance marketing program, especially in 2025. To stay ahead, you need the right external tools.

B2B 88

B2B GTM Clients Launch 88

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. billion by 2025, more than double the 2021 total of $14.44 million in 2025, according to another study by them. What they do. Processing.Please wait. The market. Why we care.

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Launch Campaign Service Conversion 108

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual !

Cross-sell 62

Cross-sell Launch UX Up-sell 62

Salesforce

JANUARY 9, 2025

In 2025, merchandisers find themselves at a crossroads between building commerce experiences of the past and creating deeply connected customer interactions of the future. GA June 2025) One of the best skills in a merchandisers toolkit is the ability to write attention-grabbing, conversion-driving product descriptions. Or does it?

Retail 59

Retail Promote Government Trust 59

SaaStr

MARCH 26, 2025

Sarah pointed to Googles infrastructureits data centers cooling efficiencies, TPU optimizations, and the launch of lighter-weight models like Flashlightas game-changers. Google Next 2025: The Ultimate AI and Cloud Event With 32,000 attendees expected, including 15,000 developers, Google Next 2025 is set to be bigger than ever.

Growth 59

Growth Drivers/motivators Government Finance 59

Martech

SEPTEMBER 28, 2021

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. Chris Walker , CEO, Refine Labs.

Launch 95

Launch Assembly Line CRM Conversion 95

Martech

MARCH 5, 2025

Netflix is preparing to open physical stores by 2025. While it launched multiple brick-and-mortar concepts including Amazon Go, Amazon Fresh and Amazon 4-Star the company has scaled back several initiatives, suggesting physical stores must provide a unique value beyond convenience alone. Email: Business email address Sign me up!

Retail 74

Retail Drivers/motivators Launch Up-sell 74

The Bridge Group

OCTOBER 29, 2024

T oday, we launch our 2025 SDR motions, metrics, and compensation research. This is our 10th iteration of this project since 2007. This edition will take ~ 6 minutes to complete. If you lead a Sales Development group, please participate. We've redesigned this year’s survey based on your feedback to dig into how things are changing.

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Launch Sales 26

Martech

FEBRUARY 3, 2025

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? This methodical approach has limitations.

Finance 94

Finance Technology Technology Drivers/motivators 94

Sales Hacker

DECEMBER 13, 2024

Startup to watch Create – launched AI Templates to make building even more accessible. Learn how leaders from companies like People.ai, Owner.com, G2 and more are capitalizing on incremental innovations and non-obvious advantages to drive outsized results in GTM. 2 mistakes product managers should avoid.

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GTM Customers Sales Growth 109

Highspot

FEBRUARY 20, 2025

SEATTLE, February 20, 2025 – Highspot , the highest customer-rated GTM enablement platform, today launched a new Slack integration available now on Slack Marketplace.

Product 52

Product GTM Sales Launch 52

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. And businesses are eager to get them.

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Launch Pitch Technology Technology 105

Martech

MARCH 4, 2024

Yes, Omnicom launched Omni Assist, a genAI solution (developed in partnership with Microsoft) at Cannes last year. The real headline from 2023 was its $835 million acquisition of ecommerce platform Flywheel — an investment that outstrips Publicis’ and WPP’s planned AI investments through end of 2025.

Retail 117

Retail Appointment Presentation Launch 117

Search Engine Land

NOVEMBER 4, 2022

Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. Four new Apple Search Ad placement options New Apple ad spots are coming by the end of the year Apple’s ad business may reach $6 billion by 2025. The push for more ad space. A deal with the MLS.

Networking 93

Networking Contract Gaming Launch 93

Sales Hacker

OCTOBER 2, 2024

The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight. Check out Attention.

GTM 117

GTM Sales Pipeline Growth 117

Martech

OCTOBER 10, 2024

Raptive launched Raptive Intelligence, a suite of groundbreaking data and targeting solutions for advertisers. It will be available to all advertisers by early 2025. The “Animate All” feature allows users to add motion to static images and text in one click. The AI emphasizes key information like calls to action and headlines.

Retail 98

Retail Launch B2B Engineering 98

G2

APRIL 11, 2025

Learn more about Amazon Nova Sonic, fast and human-like voice assistant launched by Amazon on April 8, 2025, that generates human-like responses as output.

Launch 59

Launch 59

Hubspot

DECEMBER 14, 2022

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

E-commerce 92

E-commerce Retail CRM Launch 92

Martech

JANUARY 25, 2022

billion by 2025. Instagram has launched a professional dashboard for creators, extended Reel length to 60 seconds and made link stickers available to all accounts. The report does not, however, underestimate the growing importance of TikTok which hit one billion active users last year and is experimenting with social commerce.

Campaign 98

Campaign Niche Education Launch 98

Martech

JANUARY 3, 2024

Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce.

Entertainment 138

Entertainment Sports Niche Retail 138

Martech

MARCH 1, 2023

By 2025, 37% of customers will try using a virtual assistant to interact with customer service, according to The Gartner 2023 Leadership Vision for Customer Service and Support report. By 2024, citizens will shut down a major global enterprise company’s contact center through denial of service attacks launched by virtual assistants.”

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Customers Government Service Contact 103