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Your SaaS New Year’s Resolutions for 2025

SaaStr

So with that here are Your Top 10 New Years SaaS Resolutions for 2025: #1. Of Product. This is your #1 lever to do better in 2025. #2. This is so much more important in 2025. Launch a truly great second product. All the best are now multi-product. Launch a truly more valuable, new higher-end edition.

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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Processing.

Retail 106
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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that, 2023 became the year of humans understanding genAIs capabilities.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 117
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41% of brands using AI for video, up from 18% last year

Martech

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. Source: 2025 State of Video report, Wistia.

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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war. Striking a balance is tough.

Growth 81
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The Future of Sales Enablement

Sales Hacker

Product : HG Insights. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. Balancing GTM updates and skill development There’s a critical distinction between go-to-market updates — like new products or workflows — and skill development, which requires hands-on learning. Feeling that AI FOMO?

GTM 108