Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. Source: 2025 State of Video report, Wistia.

Lead generation 105

Lead generation Launch Follow-up Product 105

Sales Hacker

JANUARY 13, 2025

Their primary responsibility is selling and generating revenue without worrying about other aspects like product meetings or board discussions. The intentionality behind the product blew us away, even down to the analysis of proximity of your fingers to which keys so shortcuts can be as efficient as possible.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Product-led SEO. Pocus – launched their AI Strategy tool to the general public. Feeling that AI FOMO? You’re not alone. More for your eyeballs How to build your GTM strategy from scratch.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 112

Price CRM Launch Follow-up 112

Sales Hacker

APRIL 4, 2025

Were calling this the rise of the GTM AI OS a coordinated, AI-driven backbone that connects marketing, sales, CS, and product into a single motion. In this newsletter: The GTM AI Operating System (GTM AI OS): A new architecture emerging across sales, marketing, CS, and product. Not through more software, but through system design.

GTM 106

GTM X-functional Engineering Government 106

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Those who drag their feet before deciding on a new product.

Consult 124

Consult Technology Technology Appointment 124

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity.

Objectives and Key Results 61

Objectives and Key Results CRM Campaign Pipeline 61

SaaStr

FEBRUARY 3, 2025

You have enough product maturity to actually serve enterprise needs – not just feature requests you can handle “soon.” But watch out – this is a major undertaking that touches product, engineering, sales, and finance. Going Enterprise Is a Company-Wide Decision The #1 mistake?

Hospitality 106

Hospitality Price Manufacturing Engineering 106

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). Free users are upgrading to starter products. SMB products are growing.

Cross-sell 111

Cross-sell Growth CRM Up-sell 111

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

Launch 111

Launch Trust Campaign Technology 111

Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Here’s how to build it.

Growth 132

Growth GTM B2B Strategize 132

Sales Hacker

NOVEMBER 29, 2024

Product : HG Insights. We have one in stealth here that’s going to be very exciting to launch in the coming months. If we believe that nuclear plays a large part in our future, then there will be a need for a product like ControlRooms.ai. Feeling that AI FOMO? You’re not alone.

GTM 112

GTM Real Estate Represent Territory 112

Sales Hacker

MARCH 30, 2025

Focus on the problem, not the product. When pitching, emphasize the specific problem your product solves rather than its features. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Lessons in product scaling and storytelling from Figmas CPO. This is a cold call, but its well-researched.

Cold Call 71

Cold Call GTM Objection handling Sales 71

SaaStr

FEBRUARY 2, 2025

A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!

Negotiate 87

Negotiate Price Legal Engineering 87

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! Marketing channels need to be treated like products – they require iteration, cycles, and feedback to get right. And just like product development, they take time to mature into something stable and reliable. The problem?

Negotiate 94

Negotiate GTM Campaign Growth 94

SaaStr

MARCH 2, 2025

And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! But with each new product, the go-to-market motion became increasingly complex. We also had to give them the capacity to actually focus on retention by bringing in product AEs for complex selling.” May 13-15 in SF Bay!!

Growth 75

Growth Cold Call Cross-sell Account management 75

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. The company’s new Fusion Video product provides unique ad units for CTV campaigns, at scale. billion by 2025, more than double the 2021 total of $14.44 What they do.

Launch 107

Launch Campaign Service Conversion 107

Highspot

FEBRUARY 20, 2025

SEATTLE, February 20, 2025 – Highspot , the highest customer-rated GTM enablement platform, today launched a new Slack integration available now on Slack Marketplace. Slack and Highspot customers can quickly access a Highspot Copilot chatbot with a single click to ask sales, marketing, and product-related questions.

Product 52

Product GTM Sales Launch 52

Salesforce

JANUARY 9, 2025

In 2025, merchandisers find themselves at a crossroads between building commerce experiences of the past and creating deeply connected customer interactions of the future. They can work alongside Agents to more quickly gain insights into the business, create promotions, and write eye-catching product descriptions.

Retail 59

Retail Promote Government Trust 59

SaaStr

MARCH 26, 2025

Sarah pointed to Googles infrastructureits data centers cooling efficiencies, TPU optimizations, and the launch of lighter-weight models like Flashlightas game-changers. Google Next 2025: The Ultimate AI and Cloud Event With 32,000 attendees expected, including 15,000 developers, Google Next 2025 is set to be bigger than ever.

Growth 59

Growth Drivers/motivators Government Finance 59

Martech

MARCH 5, 2025

Netflix is preparing to open physical stores by 2025. The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. As the company realized, customers still want to touch products before they buy. Processing.

Retail 74

Retail Drivers/motivators Launch Up-sell 74

Sales Hacker

FEBRUARY 14, 2025

These 300+ Operator investors became the core of our fund our product. Calling close friends a product feels strange, but its true. And with all humility, its a damn good product. Your process is a reflection of your product (fund). The big learning: Many of these are all basic sales best practices.

GTM 79

GTM Sell Pipeline Networking 79

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. This methodical approach has limitations.

Finance 97

Finance Technology Technology Drivers/motivators 97

ClickFunnels

AUGUST 11, 2021

You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most valuable and most expensive product. You Can Build a Value Ladder Sales Funnel With Just One Product! You can do it with just one product.

Lead generation 246

Lead generation Niche Price Promote 246

Sales Hacker

DECEMBER 13, 2024

This approach also improved forecasting accuracy by combining sales and retention data, enabling better pricing, resource allocation, and product planning. For product-led growth (PLG) or smaller deal sizes, the benefits may diminish. 2 mistakes product managers should avoid. But, it doesnt always work.

GTM 108

GTM Customers Sales Growth 108

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. And businesses are eager to get them.

Launch 105

Launch Pitch Technology Technology 105

ClickFunnels

JULY 28, 2021

Simply having a great product isn’t enough. Okay, so before you start promoting your online business, you need to understand this: In general, people don’t buy products the first time they hear about them, they need to learn more about the company before they feel confident enough to make the purchase. Ready to explode your revenue?

Niche 246

Niche Promote Pitch Follow-up 246

Martech

OCTOBER 10, 2024

It’s one thing to ramp up content production, but is the added productivity pumping out waste? Adobe announced new Adobe Express features using AI to streamline production and ensure brand consistency. Raptive launched Raptive Intelligence, a suite of groundbreaking data and targeting solutions for advertisers.

Retail 101

Retail Launch B2B Engineering 101

Sales Hacker

OCTOBER 2, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. Help your team close more deals. Check out Attention.

GTM 115

GTM Sales Pipeline Growth 115

Hubspot

FEBRUARY 6, 2017

jobs by 2025 , which understandably freaks some people out. In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Forrester reports that AI will eliminate 16% of U.S.

Product 78

Product Appointment Meeting Follow-up 78

Hubspot

DECEMBER 14, 2022

According to the European Payments Council, traditional cash transactions made up just 1% of Sweden's gross domestic product (GDP), and ATM cash withdrawals are steadily declining by 10% each year. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030. Image Source.

E-commerce 92

E-commerce Retail CRM Launch 92

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 102

GTM Engineering Electricity X-functional 102

Martech

MARCH 1, 2023

By 2025, 37% of customers will try using a virtual assistant to interact with customer service, according to The Gartner 2023 Leadership Vision for Customer Service and Support report. By 2024, citizens will shut down a major global enterprise company’s contact center through denial of service attacks launched by virtual assistants.”

Customers 103

Customers Government Service Contact 103

Martech

MARCH 22, 2022

This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025.

B2C 116

B2C Drivers/motivators Objectives and Key Results B2B 116

Martech

DECEMBER 7, 2022

While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched). Dig deeper: How marketers on Amazon can still launch and grow brands. Platform vs. marketplace.

E-commerce 104

E-commerce Retail B2C Gaming 104

Salesforce

SEPTEMBER 11, 2022

The demand for digital skills is expected to rise by more than 50 percent by 2025 , meaning the future of work will require up-skilling and being ready to take on different or entirely new roles. There’s truly no better time to earn a globally-recognized Salesforce certification and prove your experience with Salesforce products!

CRM 98

CRM User Experience Start-ups Follow-up 98

SaaStr

APRIL 3, 2024

How do I leverage GenAI in my product to drive competitive advantage? Experimentation and learning still have to happen, and there is a need for smart, strategic employees to monitor how AI is working to improve the product market fit, application, and safety for their customers. Will Humans Be in the Loop in 2025, ‘26, and ‘27?

Healthcare 117

Healthcare Trust Drivers/motivators Start-ups 117