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Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences.

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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 118
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The Future of Sales Enablement

Sales Hacker

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This mindset is necessary for the changing landscape as we move towards 2025. Gaiia – launched the gaiia field service app on both Android & iOS app stores. Pocus – launched their AI Strategy tool to the general public.

GTM 107
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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

New year, time to take back control – 2025 is the year of inbox zero! Startup to watch DocUnlock – launched publicly with incredible traction, over 100% NRR through zero churn and multiple upgrades and expansions. Create – launched AI Templates to make building even more accessible.

GTM 108
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How wisdom makes AI more effective in marketing

Martech

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. This represents an opportunity and a challenge to us. The hype cycle’s rapid pace is unsettling many companies and their marketing departments.

Consult 127
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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

A common misconception is that the name is representative of the type of software we invest in. We have one in stealth here that’s going to be very exciting to launch in the coming months. We do invest in GTM software, but not that frequently. Most of our investments fall into three buckets.

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