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Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences.

Retail 114
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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that, 2023 became the year of humans understanding genAIs capabilities.

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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

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Why account-based expansion is B2B’s next growth lever

Martech

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Industry-specific growth potential.

Growth 133
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The Hidden Costs of Efficiency

Sales Hacker

Pocus – launched their AI Strategy tool to the general public. With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams.

GTM 112
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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Many make this shift reactively rather than strategically. Startup to watch Armada – named #1 on the list of Fast Companys Most Innovative Companies of 2025. Bite – named one of Fast Companys Most Innovative Companies of 2025. PLG and SLG arent competitors, theyre partners in growth.

Growth 79
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The hidden costs of martech sprawl and how to overcome them

Martech

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap?

Finance 100