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Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences.

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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that, 2023 became the year of humans understanding genAIs capabilities.

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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Key characteristics: They should be capable of hiring and leading a cohesive team, ideally from their existing network, to ensure trust and alignment. Example: Outreachs first sales team comprised Marks trusted friends and acquaintances who stayed for years and contributed significantly to the companys early success.

GTM 108
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The Future of Sales Enablement

Sales Hacker

HG Insights has been writing market reports for years as the pioneer of tech adoption and market insights and is trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This is a platform to run your ISP.

GTM 107
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How wisdom makes AI more effective in marketing

Martech

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. Provide transparency and build trust Be open about how AI algorithms are designed and the data used. Here are some actionable steps: 1.

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The Hidden Costs of Efficiency

Sales Hacker

HG Insights has been writing market reports for years as the pioneer of tech adoption and market insights and is trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Pocus – launched their AI Strategy tool to the general public. Plus, an analysis of the top 75 trending sales AI tools.

GTM 112
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AI-powered martech news and releases: December 5

Martech

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

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