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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Processing. Demographic profiles.

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8 Contact Center Automation Trends to Watch for in 2025

Salesforce

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. AI automates the otherwise time-consuming process of collecting and analyzing customer feedback across channels and surveys. This process is known as AI grounding.

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Structured data and SEO: What you need to know in 2025

Search Engine Land

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. To verify that structured data is properly implemented and can be processed by search engines, use tools like: Google’s Rich Results Test. Processing. Schema Markup Validator. Business email address Sign me up!

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. Marketers who embrace these innovative solutions will be better positioned to stay ahead of technological changes and meet consumers’ expectations.

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The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta 

SaaStr

A CMO panel consisting of the CMO of Snowflake , Denise Persson, CMO of Carta Nicole Baer, and the VP of Marketing at LinkedIn for Sales, Gail Moody-Byrd all answer Carilu Dietrick’s questions, CMO and advisor formerly at Atlassian, about all things growth for 2025. Making sure that the onboarding process is clear.

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The Future of Sales Enablement

Sales Hacker

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. Buyers are smarter and more self-sufficient Modern buyers enter the sales process later than ever, often after completing their own research. This mindset is necessary for the changing landscape as we move towards 2025. The power of PLG.

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Salesforce to Replace RSA Key Exchanges with TLS 1.3

Salesforce

IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. will continue to be supported since it meets the requirement for Perfect Forward Secrecy (PFS). Step 2: Enable TLS 1.3