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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

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The SKO Speech I’d Like To Deliver

Partners in Excellence

Most of the time, my speaking is at the SKO of a client, with whom we’ve been working on key change initiatives. They fit the sponsor’s objectives. You will be far more successful as a result of applying what you learn over these few days. There is a lot for us to be optimistic about in 2025.

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Master Your Marketing Budget: Essential Steps for Planning Ahead

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

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13 HubSpot updates from December to kickstart your 2025

Martech

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Control who can create CRM objects with new create permissions. This saves time, eliminates extra clicks, and enhances user productivity by making key records immediately accessible.

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How to use generative AI to reduce friction and convert car buyers

Martech

To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers. As a result, the traditional pre-approval process, which often requires sharing financial information over the phone or in a dealership, can be a significant barrier. and “What’s my down payment?”

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Key changes include new record ID generation for merged records and prioritization of property values and associations from the primary record. Optimize support with ticket splitting in help desk.

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The AI-powered path to smarter marketing

Martech

zettabytes in 2020 to 181 zettabytes by 2025. Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. The result is marketing strategies that feel right but lack precision, says Durraze. trillion USB sticks.