Remove 2025 Remove Objectives and Key Results Remove Service
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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

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13 HubSpot updates from December to kickstart your 2025

Martech

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Control who can create CRM objects with new create permissions. HubSpot launched 97 updates in December 2024. Automate backup scheduling in HubSpot.

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How to use generative AI to reduce friction and convert car buyers

Martech

Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. This seamless connectivity enhances collaboration across departments, ensuring faster, more effective ticket resolution and improved customer service. Optimize support with ticket splitting in help desk.

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Maximizing your B2B paid media ROI with alternative platforms

Martech

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information.

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Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy

Salesforce

They’re focusing their time and resources on several key areas that help them grow revenue and build relationships. Over time, you’ve collected reams of data about your customers — shopping preferences, purchase history, service inquiries, marketing messages, interactions with your loyalty program. The result?

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The Complete Guide to Remote Sales

Gong.io

Gartner predicts that 80% of B2B sales interactions will occur in digital channels by 2025. This can result in inconsistent messaging. Certain products like Software-as-a-Service (SaaS) are well-suited for remote selling. Start by setting objectives for each rep, but be clear here. Service support. Integrations.