Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. Dig deeper: It’s the age of AI agents: See how marketers can build one themselves Potential benefits and challenges While AI agents promise to streamline martech, realizing its benefits requires tackling key obstacles.

Objectives and Key Results 96

Objectives and Key Results Government Technology Technology 96

Martech

MARCH 22, 2022

A successful email marketing program requires a thorough understanding of the channel, from acquisition to strategic planning, data collection, and management. Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1

B2C 117

B2C Drivers/motivators Objectives and Key Results B2B 117

Salesforce

MARCH 31, 2025

They take center stage at National Small Business Week from May 4-10, 2025. Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. Having answers to questions like these can help you strategize better. Here are a few ways AI can help.

A/B testing 57

A/B testing Objectives and Key Results CRM Customer Relationship Management 57