Remove 2025 Remove Objectives and Key Results Remove Trust
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How to use generative AI to reduce friction and convert car buyers

Martech

This innovation aims to foster trust and streamline access to vehicle ownership for Hispanic consumers, supporting their journey into the financial mainstream. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers. and “What’s my down payment?”

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Structured data and SEO: What you need to know in 2025

Search Engine Land

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Here’s what you need to know about structured data, including why it matters, important trends, key schema types, advanced techniques and more. What is structured data? Schema Markup Validator.

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. New year, time to take back control – 2025 is the year of inbox zero.

GTM 117
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How To Fundraise in The Toughest Market in Two Decades (i.e., Relationship Selling 101).

Sales Hacker

At its core fundraising or selling comes down to three key priorities: Building your network Providing value to that network Turning that value into pipeline Anyway, lets get into it. Most of these LPs were C-Suite revenue leaders that Max Altschuler (GTMfund GP) and I had known for years so there was already a foundation of trust.

GTM 79
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Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 125
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How B2B CMOs Manage & Hire Agencies – A Discussion with Matt Heinz and Katie Hollar at Clutch

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. They tackled the essentials of building agency partnerships that drive real results. Matt: Start with clarity on your objectives. Or by contrast, it’s probably not a great fit?

B2B 52
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Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy

Salesforce

They’re focusing their time and resources on several key areas that help them grow revenue and build relationships. What you can do: Prioritize trust and the retail experience over the tech stack and practical skills. Are you running, walking, or crawling? What do shoppers want next? That’s anything but efficient.

Retail 111