Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. How it helps you This update empowers sales managers and their teams to prospect and build pipelines from anywhere. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 62

Objectives and Key Results CRM Campaign Pipeline 62

Sales Gravy

MARCH 30, 2025

The most important thing you can do right now is conduct a deep dive analysis of your pipeline. Get your calculator out and do the math on how much you need in your pipeline to crush your Q2 number. But be very careful if your pipeline needs work, the failure to take immediate action will come back to bite you.

Quota 98

Quota Pipeline Sales Up-sell 98

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. Discussed in this Episode: How to build the habits and fundamentals for sustainably generating pipeline. We are in 2025. Thank you for rocking with me.

GTM 108

GTM Growth B2B Pipeline 108

SaaStr

DECEMBER 9, 2024

There have only been 3 SaaS IPOs since 2021, but ServiceTitan is the next one, and the pipeline looks strong for the back half of 2025 and into 2026, from Canva to Databricks to Stripe to Wiz to Snyk and on and on. But a number have. IPOs are restarting — and really good ones are coming.

Growth 121

Growth Up-sell Pipeline Start-ups 121

Heinz Marketing

APRIL 2, 2025

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. Speed to Lead When the panel was asked what are the biggest pipeline killers in their minds, Maura explained that 78% of buyers go with the vendor that responds to them first.

Pipeline 52

Pipeline GTM B2B Follow-up 52

SaaStr

JANUARY 25, 2025

But here’s what’s working now for top SaaS companies maximizing revenue in 2025: 1. in new pipeline Same product, same value prop – just different payment structure The learning? Flexible Payment Terms Are Your New Secret Weapon The old way of rigid annual contracts isn’t cutting it anymore. The good news?

Contract 93

Contract Growth Pipeline CRM 93

SaaStr

SEPTEMBER 19, 2024

The #1 reason is it’s the best reason to help influence and close pipeline So most B2B vendor events will stay around that time. The post SaaStr Annual 2025 is May 13-15 in SF Bay!! As well as many other super cool events, from The All In Conference to Acquired podcast’s cool SF event. As low as $549 (!) And bring your whole team!!

Pipeline 128

Pipeline Price B2B Closing 128

Sales Hacker

MARCH 30, 2025

Despite all the AI buzz, the phones are still ringing and still driving pipeline. This marks the second pre-seed investment into Mannys companies that GTMfund GP, Max Altschuler, has made – first into Outreach in 2015 and now into Paid in 2025. But one unassuming topic that kept coming up? Cold calling.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Iannarino

MARCH 6, 2025

We dont put our faith in a pipeline, instead putting our faith in win rates and won deals. The future is one of consultative , insight-driven sales approaches that create real value for their clients. We believe that only sales effectiveness is capable of delivering the results that sales organizations need.

Strategize 174

Strategize Pitch Clients B2B 174

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. That annual trade show that eats 20% of your budget but generates zero pipeline? Every dollar gets measured against pipeline and revenue impact. Marketing budgets are down 15% year-over-year. Streamlined.

Pipeline 121

Pipeline Contract Growth Campaign 121

Martech

NOVEMBER 1, 2024

Marketing teams are often measured on MQLs, pipeline generation and new logo acquisition. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays.

Growth 133

Growth GTM B2B Strategize 133

Martech

NOVEMBER 6, 2024

Get instant pipeline insights with the mobile lead summary widget. How it helps you This update improves the mobile prospecting experience by giving sales reps a quick overview of their pipeline and highlighting the number of leads at each stage. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 112

Objectives and Key Results CRM Contact Pipeline 112

SaaStr

MARCH 23, 2025

Top Posts: #1: 70% of Pipeline from Marketing Comes From Just 4 Things #2. The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta #4. The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin #5. How Much of Customer Support Will AI Replace?

Sell 65

Sell Pitch Pipeline Growth 65

SaaStr

MARCH 12, 2025

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! Top CMO Learnings: The CMO should be the quarterback of your pipeline – They’re the only executive with visibility across all four pipeline sources (Marketing, SDR outbound, Alliances, and Sales outbound).

Pipeline 82

Pipeline B2B Territory Quota 82

Sales Hacker

FEBRUARY 14, 2025

At its core fundraising or selling comes down to three key priorities: Building your network Providing value to that network Turning that value into pipeline Anyway, lets get into it. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline. Well, lets go and help them.

GTM 79

GTM Sell Pipeline Networking 79

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. So that means I know how many months ahead I need to look at to make sure I’ve got enough pipelines. So if I look at a month or a quarter, you start and you say, okay, do we have enough pipeline? What’s your outlook for 2025?

GTM 117

GTM Sell Customers Cold Call 117

Martech

APRIL 2, 2025

Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Dig deeper: Salesforce Agentforce: What you need to know Prioritize the implementation of AI agents to automate tasks AI agents can generate deeper insights and improve marketing productivity and pipeline generation.

B2B 66

B2B GTM Government Strategic planning 66

Sales Hacker

FEBRUARY 3, 2025

Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth). This landscape map of 2025 features autonomous agents and AI assistants (co-pilots).

GTM 67

GTM Objectives and Key Results Quota Real Estate 67

Sales Pop!

AUGUST 20, 2024

Almost 100 million people will work in the AI space by 2025 [ Tidio ] 10. Click here to read 5 Artificial Intelligence Sales Myths Debunked You will also learn about Pipeliner CRM’s AI, called Voyager, which continually navigates and explores customer and prospect data captured in CRM.

Pipeline 130

Pipeline CRM B2B Presentation 130

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you are in an RFP situation, we have a “friendly audit” – a one-hour judgment-free review of someone’s pipeline fundamentals.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Sales Hacker

OCTOBER 2, 2024

The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight. Check out Attention.

GTM 115

GTM Sales Pipeline Growth 115

Martech

FEBRUARY 19, 2024

Building a robust pipeline of customer stories takes skillful go-to-market coordination. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Are we really considering our buyers’ needs versus our pipelines? dimensional research). So, adding more to your marketing mix is easy, right?

B2B 113

B2B Education Pitch Sports 113

Martech

FEBRUARY 16, 2024

Building a robust pipeline of customer stories takes skillful go-to-market coordination. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Are we really considering our buyers’ needs versus our pipelines? dimensional research). So, adding more to your marketing mix is easy, right?

B2B 108

B2B Education Pitch Sports 108

SaaStr

AUGUST 23, 2023

The simple answer is that traditionally, most B2B companies that did a big event wanted it in Q3 to help influence pipeline and close the year strong. We hope to move SaaStr Annual back earlier in the year in 2025 and beyond, but for now, we’re committed to September to stay outdoors and more. Don’t do them yourself. Not our goal.

Niche 97

Niche B2B Pipeline Growth 97

Veloxy

JULY 23, 2024

When your sales team is stuck with an overflowing pipeline of non-converting opportunities, you know how crucial it is to prioritize the right leads. By analyzing vast amounts of data, these AI tools give you insights into your sales pipeline that were previously unimaginable. That’s where Predictive Sales AI steps in.

Technology 130

Technology Technology Sales Healthcare 130

Veloxy

FEBRUARY 15, 2022

Let’s dive deeper into the evolution of field sales to predict where we’ll be by 2025. Inside sales isn’t using field sales technology, rather they’re taking over more of a role in managing the whole pipeline, especially closing deals. Many field salespeople observed that it felt as if they changed to an Inside Sales role.

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

G2

MARCH 17, 2025

You need to attract the right audience (candidates), nurture them through a pipeline (interview process), and ultimately convert them into loyal brand advocates (employees). The more time Ive spent working alongside HR teams, the more I realize hiring is a lot like marketing.

Pipeline 52

Pipeline Process 52

Martech

FEBRUARY 12, 2024

Building a robust pipeline of customer stories takes skillful go-to-market coordination. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Are we really considering our buyers’ needs versus our pipelines? dimensional research). So, adding more to your marketing mix is easy, right?

B2B 101

B2B Education Pitch Sports 101

Gong.io

SEPTEMBER 26, 2022

Gartner predicts that 80% of B2B sales interactions will occur in digital channels by 2025. With these insights, you can replicate their success across your team and push more deals through your sales pipeline. Have weekly sales pipeline reviews. There’s no rule on how often you should run pipeline reviews.

Objectives and Key Results 108

Objectives and Key Results Pitch Pipeline Sales 108

SaaStr

MAY 31, 2024

For LinkedIn, he has morning posts scheduled through 2025. For everyone, whether your marketing budget is $10 or $10M, your job is to generate as much pipeline as you can. To be a great VP of Marketing, generate as much pipeline as you can. The actionable advice here? As a marketer, do the easiest thing.

Drivers/motivators 122

Drivers/motivators B2C Pipeline Follow-up 122

Hubspot

NOVEMBER 4, 2019

It can help maintain a healthy pipeline and make data entry and prospecting easier. According to Gartner and Grand View Research , worldwide CRM software revenue has increased year over year, expected to reach approximately $80 billion by 2025. Its pipeline management tool stands out among the rest. HubSpot CRM. Price: Free+.

Clients 94

Clients CRM Pipeline Contact 94

Salesforce

OCTOBER 26, 2022

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Representing blind professionals in critical workforce conversations is essential to build a truly inclusive talent pipeline.” The Salesforce ecosystem is growing, with 9.3

Represent 98

Represent Education Pipeline Technology 98

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. Improve pipeline management and forecasting. Although most sales reps follow best practices and periodically run sales forecasts, recent data has found that the majority of sales reps inaccurately forecast their pipeline.

Pipeline 93

Pipeline CRM Sales A/B testing 93

Salesforce

MAY 25, 2023

It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves. Watch & learn What is product-led growth?

Growth 98

Growth Product Customers B2B 98

Hubspot

OCTOBER 1, 2021

From smart home devices to wearable health monitors and cybersecurity scanners, there are expected to be more than 64 billion IoT devices worldwide by 2025, says TechJury. Marketers can use CRMs to best understand the contacts in their pipeline and monitor how CTAs convert. CRM is becoming interwoven with IoT technologies.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

Sales Gravy

DECEMBER 25, 2024

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Whether its calls, emails, or social touches, keeping your pipeline full is the foundation of success. Success in 2025 will be about maintaining that focus, even when motivation dips.

Conversion 52

Conversion Sales Pitch Trust 52

Lead Fuze

AUGUST 22, 2021

Or, you have an idea of next year, but what about 2025? Because of this, they choose one of two sales forecast methods: forecast categories and the weighted pipeline. The weighted pipeline approach involves the application of a closing probability to live opportunities. 3 Pipeline-based sales forecasting. This is no good.

Pipeline 98

Pipeline Sales Quota Clients 98