Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. How it helps you This update empowers sales managers and their teams to prospect and build pipelines from anywhere. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 66

Objectives and Key Results CRM Campaign Pipeline 66

SaaStr

FEBRUARY 8, 2025

Every great hire starts before their first day And often even during the interview process — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 12, 2025 #1. The best marketers are already building out a spreadsheet to increase pipeline and show it to you for feedback. They take the first time slot open.

Pipeline 108

Pipeline Start-ups Meeting Process 108

Sales Gravy

MARCH 30, 2025

The most important thing you can do right now is conduct a deep dive analysis of your pipeline. Get your calculator out and do the math on how much you need in your pipeline to crush your Q2 number. But be very careful if your pipeline needs work, the failure to take immediate action will come back to bite you.

Quota 104

Quota Pipeline Sales Up-sell 104

Heinz Marketing

APRIL 2, 2025

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. Speed to Lead When the panel was asked what are the biggest pipeline killers in their minds, Maura explained that 78% of buyers go with the vendor that responds to them first.

Pipeline 57

Pipeline GTM B2B Follow-up 57

SaaStr

SEPTEMBER 19, 2024

The #1 reason is it’s the best reason to help influence and close pipeline So most B2B vendor events will stay around that time. The post SaaStr Annual 2025 is May 13-15 in SF Bay!! As well as many other super cool events, from The All In Conference to Acquired podcast’s cool SF event. As low as $549 (!) And bring your whole team!!

Pipeline 128

Pipeline Price B2B Closing 128

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. That annual trade show that eats 20% of your budget but generates zero pipeline? Every dollar gets measured against pipeline and revenue impact. Marketing budgets are down 15% year-over-year. Streamlined.

Pipeline 127

Pipeline Contract Growth Campaign 127

Sales Hacker

MARCH 30, 2025

Despite all the AI buzz, the phones are still ringing and still driving pipeline. This marks the second pre-seed investment into Mannys companies that GTMfund GP, Max Altschuler, has made – first into Outreach in 2015 and now into Paid in 2025. But one unassuming topic that kept coming up? Cold calling.

Cold Call 72

Cold Call GTM Objection handling Sales 72

Martech

NOVEMBER 1, 2024

Marketing teams are often measured on MQLs, pipeline generation and new logo acquisition. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays.

Growth 137

Growth GTM B2B Strategize 137

Martech

NOVEMBER 6, 2024

Get instant pipeline insights with the mobile lead summary widget. How it helps you This update improves the mobile prospecting experience by giving sales reps a quick overview of their pipeline and highlighting the number of leads at each stage. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 118

Objectives and Key Results CRM Contact Pipeline 118

Martech

APRIL 23, 2025

The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Methodology The report is based on a survey of 534 B2B marketing professionals in February 2025. Email: Business email address Sign me up!

Technology 62

Technology Technology B2B Drivers/motivators 62

Martech

APRIL 2, 2025

Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Dig deeper: Salesforce Agentforce: What you need to know Prioritize the implementation of AI agents to automate tasks AI agents can generate deeper insights and improve marketing productivity and pipeline generation.

B2B 89

B2B GTM Government Strategic planning 89

Understanding the Sales Force

APRIL 6, 2025

On May 6, 2025, at 3pm ET , I will be hosting a 30-minute event for CEOs and Presidents (only) where I will share the appropriate expectations that you should have of your senior sales leaders in order to achieve a significant sales transformation.

Government 69

Government Pipeline Negotiate CRM 69

SaaStr

MARCH 23, 2025

Top Posts: #1: 70% of Pipeline from Marketing Comes From Just 4 Things #2. The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta #4. The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin #5. How Much of Customer Support Will AI Replace?

Sell 66

Sell Pitch Pipeline Growth 66

SaaStr

MARCH 12, 2025

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! Top CMO Learnings: The CMO should be the quarterback of your pipeline – They’re the only executive with visibility across all four pipeline sources (Marketing, SDR outbound, Alliances, and Sales outbound).

Pipeline 82

Pipeline B2B Territory Quota 82

Sales Hacker

FEBRUARY 3, 2025

Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth). This landscape map of 2025 features autonomous agents and AI assistants (co-pilots).

GTM 69

GTM Objectives and Key Results Quota Real Estate 69

Sales Pop!

AUGUST 20, 2024

Almost 100 million people will work in the AI space by 2025 [ Tidio ] 10. Click here to read 5 Artificial Intelligence Sales Myths Debunked You will also learn about Pipeliner CRM’s AI, called Voyager, which continually navigates and explores customer and prospect data captured in CRM.

Pipeline 130

Pipeline CRM B2B Presentation 130

Sales Hacker

OCTOBER 2, 2024

The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight. Check out Attention.

GTM 117

GTM Sales Pipeline Growth 117

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you are in an RFP situation, we have a “friendly audit” – a one-hour judgment-free review of someone’s pipeline fundamentals.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Martech

FEBRUARY 19, 2024

Building a robust pipeline of customer stories takes skillful go-to-market coordination. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Are we really considering our buyers’ needs versus our pipelines? dimensional research). So, adding more to your marketing mix is easy, right?

B2B 118

B2B Education Pitch Sports 118

Martech

FEBRUARY 16, 2024

Building a robust pipeline of customer stories takes skillful go-to-market coordination. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Are we really considering our buyers’ needs versus our pipelines? dimensional research). So, adding more to your marketing mix is easy, right?

B2B 113

B2B Education Pitch Sports 113

Veloxy

JULY 23, 2024

When your sales team is stuck with an overflowing pipeline of non-converting opportunities, you know how crucial it is to prioritize the right leads. By analyzing vast amounts of data, these AI tools give you insights into your sales pipeline that were previously unimaginable. That’s where Predictive Sales AI steps in.

Technology 130

Technology Technology Sales Healthcare 130

SaaStr

AUGUST 23, 2023

The simple answer is that traditionally, most B2B companies that did a big event wanted it in Q3 to help influence pipeline and close the year strong. We hope to move SaaStr Annual back earlier in the year in 2025 and beyond, but for now, we’re committed to September to stay outdoors and more. Don’t do them yourself. Not our goal.

Niche 97

Niche B2B Pipeline Growth 97

Martech

FEBRUARY 12, 2024

Building a robust pipeline of customer stories takes skillful go-to-market coordination. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Are we really considering our buyers’ needs versus our pipelines? dimensional research). So, adding more to your marketing mix is easy, right?

B2B 102

B2B Education Pitch Sports 102

SaaStr

MAY 31, 2024

For LinkedIn, he has morning posts scheduled through 2025. For everyone, whether your marketing budget is $10 or $10M, your job is to generate as much pipeline as you can. To be a great VP of Marketing, generate as much pipeline as you can. The actionable advice here? As a marketer, do the easiest thing.

Drivers/motivators 122

Drivers/motivators B2C Pipeline Follow-up 122

Hubspot

NOVEMBER 4, 2019

It can help maintain a healthy pipeline and make data entry and prospecting easier. According to Gartner and Grand View Research , worldwide CRM software revenue has increased year over year, expected to reach approximately $80 billion by 2025. Its pipeline management tool stands out among the rest. HubSpot CRM. Price: Free+.

Clients 94

Clients CRM Pipeline Contact 94

Salesforce

OCTOBER 26, 2022

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Representing blind professionals in critical workforce conversations is essential to build a truly inclusive talent pipeline.” The Salesforce ecosystem is growing, with 9.3

Represent 98

Represent Education Pipeline Technology 98

G2

MARCH 17, 2025

You need to attract the right audience (candidates), nurture them through a pipeline (interview process), and ultimately convert them into loyal brand advocates (employees). The more time Ive spent working alongside HR teams, the more I realize hiring is a lot like marketing.

Pipeline 52

Pipeline Process 52

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. Improve pipeline management and forecasting. Although most sales reps follow best practices and periodically run sales forecasts, recent data has found that the majority of sales reps inaccurately forecast their pipeline.

Pipeline 93

Pipeline CRM Sales A/B testing 93

Hubspot

OCTOBER 1, 2021

From smart home devices to wearable health monitors and cybersecurity scanners, there are expected to be more than 64 billion IoT devices worldwide by 2025, says TechJury. Marketers can use CRMs to best understand the contacts in their pipeline and monitor how CTAs convert. CRM is becoming interwoven with IoT technologies.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

SaaStr

APRIL 25, 2025

Because in the end, a head of marketing has a year or so to develop pipeline for sales. Some of that pipeline has to come fast, but you’ll need to develop it over the course of the year. And you’ll need to reinforce that pipeline so more of it closes. If they don’t generate enough, they are often … fired.

52

52

Lead Fuze

AUGUST 22, 2021

Or, you have an idea of next year, but what about 2025? Because of this, they choose one of two sales forecast methods: forecast categories and the weighted pipeline. The weighted pipeline approach involves the application of a closing probability to live opportunities. 3 Pipeline-based sales forecasting. This is no good.

Pipeline 98

Pipeline Sales Quota Clients 98

Sales Gravy

DECEMBER 25, 2024

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Whether its calls, emails, or social touches, keeping your pipeline full is the foundation of success. Success in 2025 will be about maintaining that focus, even when motivation dips.

Conversion 52

Conversion Sales Pitch Trust 52

Salesforce

JANUARY 3, 2022

As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. Build customizable dashboards, review pipeline updates in real time, and identify new sales opportunities all on one intuitive platform. It’s time to #ThinkOutsidetheQuota.

Growth 98

Growth Quota Intrinsic Cross-sell 98

InsightSquared

FEBRUARY 11, 2020

The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. Then adjust fields in your CRM and steps in your processes on the fly to help improve pipeline velocity. And yet despite all the investment, it’s a tool that’s failing sales. Correlate outcomes.

CRM 83

CRM Commission Construction Customer Relationship Management 83

Hubspot

JANUARY 3, 2020

And, by 2025, revenues in the industry are expected to reach more than $80 billion? CRMs make reporting on and analyzing your processes and pipeline simple. Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? Report on and analyze your processes.

CRM 78

CRM Appointment Contact Manufacturing 78

Sales Hacker

SEPTEMBER 10, 2020

COVID simply accelerated changes that were already in the pipeline. Millennials will make up around 45% of the global workforce by 2025 , and these people have an exceedingly digital focus. Then look at your sales pipeline and highlight the areas where you can improve and grow digitally to meet those needs.

B2B 84

B2B Sales Clients Pipeline 84

Hubspot

APRIL 5, 2023

Marketing remains the main source of generating leads for salespeople, with 44% of the inside sales pipeline coming from marketing ( Bridge Group Inc ). billion by 2025. Understanding how leads are generated in 2023 can help you predict what your career in sales has in store this next year. billion , which is expected to climb to 4.5

Cold Call 90

Cold Call Commission Inside sales Territory 90