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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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AI Should Kill “Contact Me” in 2025. It’s Long Since Time.

SaaStr

I dont just mean the lack of transparent pricing inherent to that flow. A prospect shouldnt have to wait often days to talk to sales to buy your product. But they will still hunt and help the best prospects: 2025 And The Rise of the Mech AE (Account Executive) But the Contact Me process has always been broken and terrible.

Contact 97
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Your SaaS New Year’s Resolutions for 2025

SaaStr

So with that here are Your Top 10 New Years SaaS Resolutions for 2025: #1. Of Product. This is your #1 lever to do better in 2025. #2. This is so much more important in 2025. Launch a truly great second product. All the best are now multi-product. Raising prices may or may not work for you.

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Thrift, norming and price paranoia will be consumer trends in 2025

Martech

Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Examples include: Using products longer rather than replacing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). .

Price 107
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Customer experience tools and strategies: 2025 Predictions

Martech

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customers 119
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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Structured data and SEO: What you need to know in 2025

Search Engine Land

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Schema.org includes hundreds of predefined types, such as Product , Event or Person and properties like name , price and description. Business email address Sign me up! Processing.