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How to inflation-proof your marketing in 2025

Martech

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. Processing.

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All the AI that glitters isn’t martech gold

Martech

The allure of AI is so potent that simply mentioning it in a press release or product pitch can boost stock prices. If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Email: Business email address Sign me up!