Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Government 109

Government Technology Technology B2C 109

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. and MidJourney became more sophisticated, promising deeper integration into business processes. Trust and transparency Trust is the currency of 2025. Their idea?

Strategize 122

Strategize Trust Technology Technology 122

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? Processing. Meet your friendly AI agent.

Government 116

Government Campaign Service Meeting 116

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

Technology 105

Technology Technology B2C Start-ups 105

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Negotiate 91

Negotiate Advertising/ Marketing Cross-sell Technology 91

Sales Gravy

DECEMBER 25, 2024

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Simplify the Process: A complicated sales process creates unnecessary barriers for your buyers. Success in 2025 will be about maintaining that focus, even when motivation dips.

Conversion 71

Conversion Pitch Sales Trust 71

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. AI councils and Chief AI Officers With the influx of AI-powered tools and processes available on the market, businesses will aim to adapt with new hires and restructuring.

Retail 101

Retail CRM B2B Education 101

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Customers 113

Customers Appointment Education Consult 113

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Google is now integrating video and image content, primarily from YouTube, websites and third-party sites, into the Top Insights section of product and AI-generated search results pages. Processing. See terms.

CTR 112

CTR Government Click Through Rate UX 112

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customers 121

Customers Government Healthcare Hospitality 121

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 118

GTM Go To Market B2C B2B 118

Martech

OCTOBER 28, 2024

Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge.

E-commerce 126

E-commerce Engineering Technology Technology 126

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Schema.org includes hundreds of predefined types, such as Product , Event or Person and properties like name , price and description. JSON-LD is particularly useful for dynamic content on larger websites.

Objectives and Key Results 97

Objectives and Key Results Engineering CTR Click Through Rate 97

Search Engine Land

OCTOBER 3, 2024

For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. Processing. My process for understanding content depth looks to reduce that dependency a bit by changing what we review first.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. Customer feedback management Customer feedback is essential for improving your products, services and customer experience. This process is known as AI grounding.

Contact 102

Contact Service Start-ups Conversion 102

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. Humans can’t (and shouldn’t be expected to) process and adapt at that pace. Processing. Ive been waking up at 5 a.m. Even so, I feel.

Start-ups 121

Start-ups Follow-up Trust Engineering 121

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 63

Objectives and Key Results CRM Campaign Pipeline 63

Martech

DECEMBER 20, 2024

.” Dig deeper: DOJ seeks sale of Chrome in Google antitrust case The search and discovery process has changed already. Another new horizon is the ability to use LLM capabilities to search for products and services. Processing. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech.

Retail 116

Retail Networking Clients Follow-up 116

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. Processing. “AI is reshaping marketing and martech,” they write. “And Email: Business email address Sign me up!

CRM 126

CRM Technology Technology Engineering 126

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes. Those who drag their feet before deciding on a new product.

Consult 128

Consult Technology Technology Represent 128

Martech

JANUARY 7, 2025

Dig deeper: Will AI agents conduct the martech orchestra in 2025? The broader story beyond the holidays is how consumers are taking advantage of discounts and mobile shopping experiences to purchase product categories not associated with gift-giving groceries and furniture. Processing. Top categories. billion, up 8.8%

Retail 106

Retail Price Up-sell Sell 106

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. Processing.

CRM 109

CRM Trust Service Closing 109

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 115

Price CRM Launch Follow-up 115

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. You can use tools like Google Natural Language Processing or OpenAI embeddings to understand the relationship between tools.)

B2B 110

B2B Engineering Education Trust 110

Sales Hacker

NOVEMBER 22, 2024

Product : HG Insights. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. Buyers are smarter and more self-sufficient Modern buyers enter the sales process later than ever, often after completing their own research. Feeling that AI FOMO? You’re not alone.

GTM 87

GTM Sales Represent Government 87

Martech

AUGUST 1, 2024

The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Processing. The company expects revenue growth next quarter to be between $38.5 billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion.

Retail 115

Retail Represent Growth Price 115

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. New types of jobs and processes will be created, and different skills will be required by the rise of AI.

Product 78

Product Strategize Technology Technology 78

Martech

OCTOBER 1, 2024

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” Marketing, product development, IT, data science and HR are five examples.

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X-functional Finance Represent Territory 114

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Processing.

Promote 124

Promote Represent Technology Technology 124

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Processing.

Retail 79

Retail Launch Territory Promote 79

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. Your AI assistant is telling you which market trends are emerging, why your top product is outperforming in Europe, and even suggesting strategies to maximize next quarters growth. AI doesnt simply process data. Thats the future.”

Retail 52

Retail Territory Strategize Service 52

Martech

JUNE 18, 2024

How long will it be before everybody has AI assistants of AI chatbots and the opportunity for customers to get product information or recommendations using natural language prompts? 59% of businessesexpect their teams to be using AI daily by 2025. The question is particularly relevant to the case of generative AI.

B2C 115

B2C Gaming Represent B2B 115

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. This shift makes human skills even more essential in later stages of the sales process. In fact, it’s the opposite.

Sell 76

Sell Pipeline Lead generation Networking 76

Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Processing.

Growth 135

Growth GTM B2B Strategize 135

Martech

DECEMBER 10, 2021

is forecast to reach over $56 billion in sales by 2023, $80 billion by 2025. 71% of consumers are using social media more this year than last year, and around a third are using it to discover and learn about products, services and brands. The survey, conducted for Sprout Social by Lucid, questioned over 1,000 U.S. Why we care.

Meeting 113

Meeting Service Process Product 113

Sales Hacker

DECEMBER 13, 2024

This approach also improved forecasting accuracy by combining sales and retention data, enabling better pricing, resource allocation, and product planning. When its not as suitable: High complexity in either function: If your sales process or post-sales needs are highly complex, they may require dedicated focus and expertise.

GTM 88

GTM Customers Growth Sales 88