Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Sales Hacker

NOVEMBER 22, 2024

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This is due to the fact that enablement spans a vast spectrum — from content and training to strategic adoption of tools like AI. This mindset is necessary for the changing landscape as we move towards 2025. The power of PLG.

GTM 107

GTM Sales Represent Government 107

Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Processing. Customer maturity indicators.

Growth 133

Growth GTM B2B Strategize 133

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Processing. Email: Business email address Sign me up! appeared first on MarTech.

Promote 122

Promote Represent Technology Technology 122

Partners in Excellence

FEBRUARY 8, 2025

Is it something unique about their products, the absence of competition, clever marketing/outreach programs, leveraging thought leadership, something in their sales process, their pricing? They have moved into a position of being strategically important to their customers. They have varying processes, methodologies, tools.

Customers 62

Customers Clients Strategize Technology 62

Martech

FEBRUARY 21, 2025

With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond. Processing. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech.

Finance 113

Finance Drivers/motivators Technique Contract 113

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. New year, time to take back control – 2025 is the year of inbox zero. We are in 2025. And 2025 is the year of inbox zero for me.

GTM 108

GTM Growth B2B Pipeline 108

Martech

JANUARY 7, 2025

You can use tools like Google Natural Language Processing or OpenAI embeddings to understand the relationship between tools.) Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content. Processing. Lets use a marketing automation platform as an example.

B2B 108

B2B Engineering Education Trust 108

Sales Hacker

JANUARY 24, 2025

Clarify the difference between customer lifecycle and customer journey The lifecycle is the overall relationship between customer and company, while the journey is how they experience the product and purchase process. Make revenue operations a strategic priority GTM ops and finance must work from a single model of truth.

GTM 102

GTM Cross-sell Finance Price 102

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. What I like: Seismics AI recommendations ensure sales reps always use the most effective content, making outreach more strategic. Lets get started!

Price 53

Price CRM Sales GTM 53

Martech

DECEMBER 20, 2024

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Dig deeper: B2B content marketing: Driving success through strategic content creation 5. Processing. Top-of-funnel (TOFU): Build awareness. Middle-of-funnel (MOFU): Nurture trust and credibility. Bottom-of-funnel (BOFU): Close the deal.

Education 112

Education Manufacturing B2B Trust 112

SaaStr

JANUARY 18, 2023

The decision may be made strategically in a big company, or sort of by the seat of the pants in a small one … but still, it’s an initiative. It can’t strategically improve sales software, financial software, quoting software, recruiting software, QA processes, call center software, etc. And these are made on an annual basis.

Contract 126

Contract Strategize Prospecting Up-sell 126

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Processing. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. Processing. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 102

GTM Drivers/motivators Legal Finance 102

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. AI tools dont just process data; they tie it to business outcomes by finding opportunities that were previously invisible, says Durraze. People remain responsible for strategic decision-making. Processing. If stored on 64 GB flash drives, 181 zettabytes would fill roughly 2.8

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars.

Objectives and Key Results 111

Objectives and Key Results CRM Contact Pipeline 111

The Advantexe Advisor

MARCH 28, 2025

I have a prediction: one of the biggest business acumen trends of 2025 will be large companies instructing their mid- and upper-level managers to stop being so passive and start making significant bets. Its Still a Bet I always worry when a company brings a gambling term into strategic thinking. Why do I make this prediction?

Pharmaceutical 57

Pharmaceutical Gambling Strategize Clients 57

Martech

FEBRUARY 3, 2025

This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? Include IT early in the evaluation processes. Processing. They begin with broad mandates like exploring AI capabilities or investigating composable architecture.

Finance 97

Finance Technology Technology Drivers/motivators 97

Sales Hacker

FEBRUARY 14, 2025

The actual list building process was difficult. I compare this to a Strategic Account Executive at a tech company: They will often connect with other Strategic AEs at non-competing companies with an overlapping ICP. Its easier said than done because this part of the process doesnt always feel like selling or fundraising.

GTM 79

GTM Sell Pipeline Networking 79

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. Processing. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 89

GTM Drivers/motivators Legal Finance 89

Martech

DECEMBER 16, 2024

Building these pillars gradually establishes meaningful entity-to-URL relationships, such as profile pages, authored content, media mentions and topic pages.This process is slow and difficult to measure, as knowledge acquisition takes time. These rich elements will dominate even more in the coming years as multimedia processing improves.

Engineering 110

Engineering Niche Technology Technology 110

Martech

FEBRUARY 7, 2025

The key is strategic targeting. Dig deeper: 2025 predictions for top B2B paid media channels 2. Programmatic Programmatic advertising is like Google Display on steroids, allowing you to place ads strategically across multiple digital channels, including: Over-the-top (OTT) and connected TV (CTV). Processing.

B2B 74

B2B CTR Lead generation Sports 74

Martech

FEBRUARY 24, 2025

It requires aligning internal processes, roles and budgets around AI-driven initiatives a task that can be daunting for large, established enterprises. Dig deeper: Will AI agents conduct the martech orchestra in 2025? The seeds are being planted in an environment where AI agents can streamline the entire marketing process.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Salesforce

NOVEMBER 12, 2024

IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. To establish secure network connections, TLS uses key exchanges during the handshake process. with compliant cipher suites.

Transportation 52

Transportation Government Networking User Experience 52

Martech

FEBRUARY 20, 2025

The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs. Leverage AI and automation strategically: While AI presents vast opportunities, 57% of CMOs believe that martech investments in genAI are likely to create the most value and ROI, the report found.

Growth 60

Growth Campaign Presentation Trust 60

Partners in Excellence

MARCH 6, 2019

We understand a large part of the value we create with the customer is in helping them navigate their buying journey/process. We, also, recognize how difficult it is to buy–at least in complex B2B sales. There is a similar transformation occurring with procurement professionals.

Strategize 78

Strategize Drivers/motivators Sales Trust 78

Martech

DECEMBER 21, 2021

While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. billion in 2025. It’s typically been an afterthought – a reactive last ditch effort to try to fix chaotic data and processes.

Education 139

Education Strategize Technology Technology 139

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. AI is no longer just a tool; its your strategic partner, turning mountains of data into clear, actionable insights. AI doesnt simply process data. Its not just numbers on a screen. Learn how Agentforce can help your company today.

Retail 52

Retail Territory Strategize Service 52

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 112

B2B Education Pitch Sports 112

Martech

FEBRUARY 16, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 108

B2B Education Pitch Sports 108

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Business email address Subscribe Processing. Get MarTech! In your inbox.

Government 130

Government Strategize Start-ups Engineering 130

Martech

APRIL 18, 2024

We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. Email: Business email address Sign up now Processing. Curbing marketing emissions.

Transportation 110

Transportation Finance Strategize Promote 110

Sales Hacker

SEPTEMBER 18, 2024

We’ll see how this sticks through to 2025. This may reflect the high-pressure nature of the CRO role, where frequent leadership changes are common due to performance expectations or strategic shifts. Companies are helping to streamline processes with data and workflows, further reducing the burden on sales teams. to 3 years.

GTM 123

GTM Sales Growth Represent 123

Martech

FEBRUARY 12, 2024

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 101

B2B Education Pitch Sports 101

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as

B2B 116

B2B B2C Gaming Campaign 116

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. New types of jobs and processes will be created, and different skills will be required by the rise of AI.

Product 78

Product Strategize Technology Technology 78

Martech

MARCH 22, 2022

However, companies will make more money and use email to serve their entire organizations more effectively when they use a strategic approach that harnesses and respects the channel’s power simultaneously. Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025.

B2C 117

B2C Drivers/motivators Objectives and Key Results B2B 117