Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. Its first product, Revmatics CRO, aims to boost ROI on media spending.

Government 108

Government Technology Technology B2C 108

SaaStr

DECEMBER 31, 2024

But it mostly is enhancing the classic product, near as I can tell. I dont know what 2025 will bring. But I do believe most SaaS apps will look a lot different by the end of the year Most are just barely getting started in adding true AI automation to their products and workflows, no matter what they claim on their website.

B2B 131

B2B Start-ups Up-sell Sell 131

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 117

Strategize Campaign Technology Technology 117

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Start with a single product line, using AI tools to track and display environmental impact before scaling the initiative brand-wide. Their idea? Processing.

Strategize 119

Strategize Trust Technology Technology 119

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 116

GTM Go To Market B2C Objectives and Key Results 116

SaaStr

FEBRUARY 1, 2025

The Real Truth About AI Data Privacy in 2025: What Every SaaS Company Needs to Know The explosion of AI adoption has created massive new privacy risks for SaaS companies. Here’s what Skyflow’s Chief Product Officer shared with us, and frankly, it’s keeping a lot of founders up at night. This is existential.

Government 106

Government Trust Product Customers 106

Martech

JANUARY 8, 2025

Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. Create a killer FAQ page, add in-depth product demo videos and sprinkle case studies or testimonials throughout your website. Processing.

CRM 118

CRM Follow-up Sales Prospecting 118

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Not all, but many. #6.

Legal 92

Legal Contract B2B Growth 92

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

E-commerce 124

E-commerce Engineering Technology Technology 124

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. In other words, you can build a complete, production-ready video with music and speech starting from a text prompt. Email: Business email address Sign me up!

B2C 77

B2C Sports B2B Launch 77

Partners in Excellence

JANUARY 24, 2025

And, we saw the metrics most critical for the RevOps VP, Enablement VP, Product Specialist VP, Marketing, Field Managers, and so on. <div class="post-info"> Posted on January, 2025 </div> appeared first on Partners in EXCELLENCE. They twist that, but still have interesting ideas about the approach.

High impact 111

High impact Pipeline Inside sales Quota 111

Sales Hacker

MARCH 21, 2025

Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war. Striking a balance is tough.

Growth 79

Growth GTM Product Government 79

Search Engine Land

OCTOBER 3, 2024

For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. This might mean changing the purpose or placement of your content. Not everything has to be (or should be) a blog article.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Sales Pop!

NOVEMBER 8, 2024

According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity. A report by Gartner predicts that by 2025, AI will handle 95% of customer interactions, but human agents will still play a critical role in resolving complex issues and building customer loyalty.

Sales 233

Sales Technology Technology Conversion 233

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. Source: 2025 State of Video report, Wistia.

Lead generation 111

Lead generation Launch Follow-up Product 111

Sales Hacker

NOVEMBER 22, 2024

Product : HG Insights. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. Balancing GTM updates and skill development There’s a critical distinction between go-to-market updates — like new products or workflows — and skill development, which requires hands-on learning. Feeling that AI FOMO?

GTM 107

GTM Sales Represent Government 107

Partners in Excellence

JANUARY 6, 2025

You’ll learn the latest new products. There is a lot for us to be optimistic about in 2025. ” All the best for 2025! So, I thought I’d share it here: “Thank you for asking me to speak at your SKO. You are here for several days to learn new things. But we have to change and adapt.

Objectives and Key Results 127

Objectives and Key Results Territory Clients Drivers/motivators 127

Sales Hacker

JANUARY 13, 2025

Their primary responsibility is selling and generating revenue without worrying about other aspects like product meetings or board discussions. The intentionality behind the product blew us away, even down to the analysis of proximity of your fingers to which keys so shortcuts can be as efficient as possible.

GTM 108

GTM Cross-sell Pipeline Strategize 108

SaaStr

JANUARY 5, 2025

But in 2025, Step Up or Step Aside. #4: 2025 Will Be Radically Different. . #2: Gong: $100k Deals Take About 70 Days to Close #3: Yes, You Need to Focus. 4: HubSpot Co-Founder and Chairman Brian Halligan on AI and SaaS, Board Meetings, and The Incumbent Advantage #5: Most SaaS Apps Are Just Getting Starting With AI.

Growth 108

Growth Meeting Start-ups Closing 108

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 61

Objectives and Key Results CRM Campaign Pipeline 61

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Product-led SEO. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Three frameworks to consider.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Sales Hacker

APRIL 4, 2025

Were calling this the rise of the GTM AI OS a coordinated, AI-driven backbone that connects marketing, sales, CS, and product into a single motion. In this newsletter: The GTM AI Operating System (GTM AI OS): A new architecture emerging across sales, marketing, CS, and product. Not through more software, but through system design.

GTM 106

GTM X-functional Engineering Government 106

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And

CRM 124

CRM Technology Technology Engineering 124

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. Attendees can network with peers, gain insights from successful speakers, and improve productivity, prospecting, and sales pipeline strategies.

Sell 98

Sell Pipeline Lead generation Networking 98

SaaStr

FEBRUARY 3, 2025

50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? And be honest — is your product much, much better today than 24 months ago? We are still learning. On the one hand, new AI-first entrants are rocketing to $10m ARR in a year.

Price 116

Price Contact B2B Growth 116

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Processing.

Retail 105

Retail Launch Territory Promote 105

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. It helps me and the team be so much more productive. New year, time to take back control – 2025 is the year of inbox zero. We are in 2025.

GTM 108

GTM Growth B2B Pipeline 108

SaaStr

DECEMBER 19, 2024

… Salesforce, Dec 2024: Now we're hiring 2,000 new sales execs to sell AI — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 19, 2024 So it was just the other day Salesforce somewhat stunned the tech world by announcing it would hire 1,000 folks in sales and marketing to sell AgentForce and its AI products — while keeping (..)

Sell 121

Sell Up-sell Sales Contact 121

SaaStr

MARCH 13, 2025

Create a Movement, Not Just a Product Cohere didn’t just build an enterprise LLM – they created a movement around enterprise AI transformation. Focus on Production Use Cases The key metric isn’t initial adoption – it’s production deployment. 5 Actionable Strategies for AI Startup Growth 1.

Growth 108

Growth Strategic partnership Contract GTM 108

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Creative & Content: Video production, design, copywriting, and influencer marketing. What is marketing’s role here?

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

SaaStr

NOVEMBER 14, 2024

SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) November 11, 2024 Salesforce says it’s seeing such high demand for AgentForce … which replaces humans for agents … that it’s hiring an additional 1,000 folks in sales and product to sell it. More on post in Bloomberg here. Will AI replace humans? We’ll see.

Up-sell 112

Up-sell Sales Sell Product 112

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 107

CRM Trust Service Closing 107