SaaStr

JANUARY 13, 2025

A prospect shouldnt have to wait often days to talk to sales to buy your product. But they will still hunt and help the best prospects: 2025 And The Rise of the Mech AE (Account Executive) But the Contact Me process has always been broken and terrible. 2025 should be the end of it. 2025 should be the end of it.

Contact 93

Contact Price B2B Prospecting 93

SaaStr

DECEMBER 31, 2024

But it mostly is enhancing the classic product, near as I can tell. I dont know what 2025 will bring. But I do believe most SaaS apps will look a lot different by the end of the year Most are just barely getting started in adding true AI automation to their products and workflows, no matter what they claim on their website.

B2B 114

B2B Start-ups Up-sell Sell 114

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? Meet your friendly AI agent. Processing.

Government 116

Government Campaign Service Meeting 116

Martech

JANUARY 8, 2025

Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. Create a killer FAQ page, add in-depth product demo videos and sprinkle case studies or testimonials throughout your website. Processing.

CRM 121

CRM Follow-up Sales Prospecting 121

SaaStr

DECEMBER 19, 2024

So with that here are Your Top 10 New Years SaaS Resolutions for 2025: #1. Of Product. This is your #1 lever to do better in 2025. #2. This is so much more important in 2025. Launch a truly great second product. All the best are now multi-product. You need the team sharp to retain your customers in 2025.

E-commerce 79

E-commerce Healthcare Promote Launch 79

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 119

Strategize Campaign Technology Technology 119

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

Technology 106

Technology Technology B2C Start-ups 106

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Retail 103

Retail CRM B2B Education 103

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Customers 113

Customers Appointment Education Consult 113

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customers 121

Customers Government Healthcare Hospitality 121

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 119

GTM Go To Market B2C B2B 119

Sales Gravy

DECEMBER 25, 2024

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Success in 2025 will be about maintaining that focus, even when motivation dips. Success in 2025 will be about maintaining that focus, even when motivation dips.

Conversion 71

Conversion Pitch Sales Trust 71

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Google is now integrating video and image content, primarily from YouTube, websites and third-party sites, into the Top Insights section of product and AI-generated search results pages. Get the newsletter search marketers rely on.

CTR 112

CTR Government Click Through Rate UX 112

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Negotiate 83

Negotiate Advertising/ Marketing Cross-sell Technology 83

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

E-commerce 127

E-commerce Engineering Technology Technology 127

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Schema.org includes hundreds of predefined types, such as Product , Event or Person and properties like name , price and description. Business email address Sign me up! Processing.

Objectives and Key Results 97

Objectives and Key Results Engineering CTR Click Through Rate 97

SaaStr

DECEMBER 2, 2024

You are lucky if your initial product still matters 5 years in. And you are even luckier if your initial product is even relevant 10 years in. So I’m signing up for 2025. I know, or at least I hope, many of you are building your 2025 plans now. If not, what would it take in 2025 to actually matter again?

B2B 114

B2B Growth Start-ups Conversion 114

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. Customer feedback management Customer feedback is essential for improving your products, services and customer experience. Watch the demo 4. What’s not to like?

Contact 102

Contact Service Start-ups Conversion 102

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 63

Objectives and Key Results CRM Campaign Pipeline 63

Search Engine Land

OCTOBER 3, 2024

For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. This might mean changing the purpose or placement of your content. Not everything has to be (or should be) a blog article.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Martech

DECEMBER 18, 2024

Examples include: Using products longer rather than replacing. ” Could this also be a sign of people choosing experiences over products? The post Thrift, norming and price paranoia will be consumer trends in 2025 appeared first on MarTech. Choosing to buy second-hand or DIY rather than already assembled.

Price 107

Price Clients Drivers/motivators Technology 107

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. Think of it as your New Year clarity reset a way to enter 2025 with focus and confidence. Ive been waking up at 5 a.m. Even so, I feel. The result?

Start-ups 121

Start-ups Follow-up Trust Engineering 121

Martech

DECEMBER 20, 2024

Another new horizon is the ability to use LLM capabilities to search for products and services. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. . “Social has been on the rise for the past several years as far as discovery goes,” said Smith. Processing.

Retail 116

Retail Networking Clients Follow-up 116

Partners in Excellence

JANUARY 6, 2025

You’ll learn the latest new products. There is a lot for us to be optimistic about in 2025. ” All the best for 2025! So, I thought I’d share it here: “Thank you for asking me to speak at your SKO. You are here for several days to learn new things. But we have to change and adapt.

Objectives and Key Results 107

Objectives and Key Results Territory Clients Drivers/motivators 107

SaaStr

NOVEMBER 6, 2024

On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025. They want it fixed first.

Drivers/motivators 77

Drivers/motivators Price Growth Up-sell 77

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And

CRM 127

CRM Technology Technology Engineering 127

SaaStr

JANUARY 5, 2025

But in 2025, Step Up or Step Aside. #4: 2025 Will Be Radically Different. . #2: Gong: $100k Deals Take About 70 Days to Close #3: Yes, You Need to Focus. 4: HubSpot Co-Founder and Chairman Brian Halligan on AI and SaaS, Board Meetings, and The Incumbent Advantage #5: Most SaaS Apps Are Just Getting Starting With AI.

Growth 93

Growth Meeting Start-ups Closing 93

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Martech

JANUARY 7, 2025

Dig deeper: Will AI agents conduct the martech orchestra in 2025? The broader story beyond the holidays is how consumers are taking advantage of discounts and mobile shopping experiences to purchase product categories not associated with gift-giving groceries and furniture. Top categories. billion, up 8.8% Apparel: $45.6

Retail 107

Retail Price Up-sell Sell 107

Salesforce

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025? Every new Trailhead badge completed between January 1-31, 2025, counts as one entry for a chance to win* a mystery prize box (1 of 100). What is Seize the Trail?

Launch 124

Launch Start-ups Drivers/motivators Follow-up 124

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 109

CRM Trust Service Closing 109

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 115

Price CRM Launch Follow-up 115

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Product-led SEO. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Three frameworks to consider.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

Sales Hacker

NOVEMBER 22, 2024

Product : HG Insights. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. Balancing GTM updates and skill development There’s a critical distinction between go-to-market updates — like new products or workflows — and skill development, which requires hands-on learning. Feeling that AI FOMO?

GTM 87

GTM Sales Represent Government 87

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. They're going to discuss how AI is changing productivity, hiring, content creation, marketing, and more.

Product 78

Product Strategize Technology Technology 78

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Those who drag their feet before deciding on a new product.

Consult 128

Consult Technology Technology Represent 128

Martech

APRIL 6, 2022

The company’s new Fusion Video product provides unique ad units for CTV campaigns, at scale. billion by 2025, more than double the 2021 total of $14.44 million in 2025, according to another study by them. This proprietary stack is designed to drive conversions and target audiences via custom data sets. Processing.Please wait.

Launch 110

Launch Campaign Service Conversion 110