Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Industry-specific growth potential.

Growth 132

Growth GTM B2B Strategize 132

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

B2B 109

B2B Engineering Education Trust 109

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Product-led SEO. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Three frameworks to consider.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. They're going to discuss how AI is changing productivity, hiring, content creation, marketing, and more.

Product 78

Product Strategize Technology Technology 78

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 80

Objectives and Key Results Strategize Growth Start-ups 80

Partners in Excellence

MARCH 6, 2019

Instead, 54% viewed supporting new product development as important, and 58% saw risk management as critical. Too many sales people focus only on their objectives and goals, pushing/pitching products to customers. The survey states procurement should be seen as adding value within their organizations.

Strategize 78

Strategize Drivers/motivators Sales Trust 78

Sales Hacker

NOVEMBER 22, 2024

Product : HG Insights. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This is due to the fact that enablement spans a vast spectrum — from content and training to strategic adoption of tools like AI. This mindset is necessary for the changing landscape as we move towards 2025.

GTM 87

GTM Sales Represent Government 87

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote 121

Promote Represent Technology Technology 121

Martech

DECEMBER 21, 2021

Today’s hype in B2B focuses on topics like ABM, community-building, and product-led growth. While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. billion in 2025.

Education 141

Education Strategize Technology Technology 141

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. Your AI assistant is telling you which market trends are emerging, why your top product is outperforming in Europe, and even suggesting strategies to maximize next quarters growth. Its not just numbers on a screen.

Retail 52

Retail Territory Strategize Service 52

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Get MarTech!

Government 132

Government Strategize Start-ups Engineering 132

ClickFunnels

AUGUST 11, 2021

You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most valuable and most expensive product. You Can Build a Value Ladder Sales Funnel With Just One Product! You can do it with just one product.

Lead generation 246

Lead generation Niche Price Promote 246

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Instead, marketing needs to advise sales and product on how this benefits their jobs while building it into the customer discussion.

B2B 112

B2B Education Pitch Sports 112

Highspot

JANUARY 27, 2021

80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. Moreover, Forrester Research stated, “To thrive in 2021 and beyond, B2B sellers will need the right enablement tools to enhance their productivity and engage with prospects and customers in more meaningful ways.”

Growth 98

Growth Customers Territory Strategize 98

Martech

FEBRUARY 16, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Instead, marketing needs to advise sales and product on how this benefits their jobs while building it into the customer discussion.

B2B 109

B2B Education Pitch Sports 109

Martech

APRIL 18, 2024

For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” But these improvements have to make business sense as well.

Transportation 112

Transportation Finance Strategize Promote 112

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 87

GTM Cold Call Follow-up Technology 87

Sales Hacker

OCTOBER 2, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. Help your team close more deals. Check out Attention.

GTM 97

GTM Sales Pipeline Growth 97

Martech

FEBRUARY 12, 2024

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Instead, marketing needs to advise sales and product on how this benefits their jobs while building it into the customer discussion.

B2B 99

B2B Education Pitch Sports 99

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. People remain responsible for strategic decision-making. For example, AI might suggest that a product discount will drive higher conversions. The data explosion and its challenges The amount of data created globally is staggering. trillion USB sticks.

Objectives and Key Results 96

Objectives and Key Results CRM Drivers/motivators Campaign 96

Salesforce

MARCH 14, 2024

Retail executives estimate 36% of their employees are already using generative AI and expect that to grow to 45% by the end of 2025. Keep humans in the loop Generative AI will not replace your workers, but it will make them more productive. That’s anything but efficient. Still not sure where to start?

Retail 111

Retail Objectives and Key Results Trust Start-ups 111

Salesforce

JANUARY 27, 2022

This three-step guide will help you evaluate and prep your data for strategic results. Get our free datasheet that outlines how artificial intelligence can help your business increase productivity. IDC estimates that 40% of the top 2000 public companies in the world will need to reinvent their strategies for responsible AI by 2025.

Education 98

Education Trust Strategize Presentation 98

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. Reputation.

GTM 95

GTM Drivers/motivators Legal Finance 95

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. For strategizing about market changes will not only help future planning but create competitive advantage to serve your accounts to help win deals in your Q4 pipeline.

Transportation 104

Transportation Real Estate Construction Government 104

Salesforce

SEPTEMBER 10, 2021

This will be followed by a product deep dive: Consumer Goods Cloud: Newest Innovations and Roadmap. It’s time to focus on strategic revenue growth management, here’s how to get started. Walmart, for instance, is projected to earn $4 billion in advertising revenues by 2025 according to Morgan Stanley. Strategically fund trade.

Promote 98

Promote Retail Government Strategize 98

Sales Pop!

JANUARY 15, 2025

Consider that question in the context of kicking off 2025. And how do they help us at this promising time, the start of the 2025 selling year? So, how do you develop fresh understanding, not about their tactical groupings but about what you can truly expect from them in 2025? For 2025, you must recognize your accounts changes.

Clients 52

Clients Manufacturing Represent Strategize 52

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. This efficient, on-the-go access streamlines their day-to-day lead management flows and boosts productivity. Automate invoice payment reminders for timely collections. Boost email engagement with URL personalization token support.

Objectives and Key Results 110

Objectives and Key Results CRM Pipeline Contact 110

Veloxy

JULY 23, 2024

Enhance Customer Relationships By 2025, as much as 95% of customer interactions will be powered by AI. In the retail industry, Predictive Sales AI can analyze purchase history to identify customers likely to buy complementary products. This boosts efficiency by as much as 65% due to fewer unavailable products and lost sales.

Technology 130

Technology Technology Sales Healthcare 130

Martech

DECEMBER 18, 2024

Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. It’s true that, like most of us, many Gen Z-ers start searching for products online first.

Entertainment 96

Entertainment Manufacturing B2B Represent 96

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” Rollover effects to showcase products. Interactive product image carousels controlled by the email recipient. Interactive email elements that drive engagement. Animated buttons and CTAs.

B2B 97

B2B B2C Gaming Campaign 97

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. It helps me and the team be so much more productive. New year, time to take back control – 2025 is the year of inbox zero. We are in 2025.

GTM 56

GTM Growth B2B Pipeline 56

Martech

MARCH 17, 2022

It can do this by strategizing actionable, well-defined plans that are also goal-oriented and effectively communicated throughout the organization. More strategic use of technology : RevOps can help a company make better use of its technological resources. Competitor analysis. How to make the transition to RevOps.

Profit margin 119

Profit margin Price Teamwork Growth 119

SaaStr

JANUARY 3, 2023

Product-led growth (PLG) is taking center stage in response to these changing buying patterns and flipped the sales funnel we’ve come to know. Now, the product is the funnel and an integral part of the customers’ evaluation experience. Achieving alignment requires a strategic and cultural shift that starts at the top.

Growth 88

Growth Drivers/motivators Go To Market Sales 88

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Master the art of entity optimization By 2025, a knowledge panel on Google will be the baseline requirement for competing in search. In the long term, aim to control your product entities within the Knowledge Graph.

Engineering 112

Engineering Niche Technology Technology 112

SaaStr

APRIL 3, 2024

How do I leverage GenAI in my product to drive competitive advantage? Experimentation and learning still have to happen, and there is a need for smart, strategic employees to monitor how AI is working to improve the product market fit, application, and safety for their customers. Will Humans Be in the Loop in 2025, ‘26, and ‘27?

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93

Salesforce

NOVEMBER 12, 2024

IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. Starting on May 1, 2025, Salesforce plans to only support cipher suites with SHA-2 signatures, either 256 bits or 384 bits.

Transportation 52

Transportation Government Networking User Experience 52