Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Oh, sorry.

Technology 101

Technology Technology B2C Start-ups 101

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? Meet your friendly AI agent. Processing.

Government 112

Government Campaign Service Meeting 112

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customers 119

Customers Government Healthcare Hospitality 119

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. With the rise of other AI-powered advertising technologies, its likely to gain wider use.

Negotiate 85

Negotiate Advertising/ Marketing Cross-sell Technology 85

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. The result?

Customers 112

Customers Appointment Education Consult 112

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 115

GTM Go To Market B2C B2B 115

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Google is now integrating video and image content, primarily from YouTube, websites and third-party sites, into the Top Insights section of product and AI-generated search results pages. Get the newsletter search marketers rely on.

CTR 112

CTR Government Click Through Rate UX 112

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 122

E-commerce Engineering Technology Technology 122

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Retail 92

Retail CRM B2B Education 92

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. Note: autonomous AI agents are a technological leap forward and actually replace chatbots. Watch the demo 4.

Contact 102

Contact Service Start-ups Conversion 102

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product.

Consult 127

Consult Technology Technology Represent 127

Martech

DECEMBER 18, 2024

In addition, 74% of consumers express openness to automated technologies including drone delivery and cashier-less stores. Examples include: Using products longer rather than replacing. ” Could this also be a sign of people choosing experiences over products? Fixing rather than buying new. ” Are you norming?

Price 107

Price Clients Drivers/motivators Technology 107

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

CRM 122

CRM Technology Technology Engineering 122

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 63

Objectives and Key Results CRM Campaign Pipeline 63

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 107

Technology Technology Campaign Product 107

Veloxy

FEBRUARY 15, 2022

Fortune 500 and Inc 5000 companies have found continued success with new field sales strategies and technology, and a new number one key performance indicator (hint: it’s not quota). Covid’s Impact on Field Sales 5 Steps to Becoming the Best Field Salesperson in 2022 5 Must Have Field Sales Technologies. Field sales is not dead!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Product-led SEO.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

Salesforce

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025? Every new Trailhead badge completed between January 1-31, 2025, counts as one entry for a chance to win* a mystery prize box (1 of 100). What is Seize the Trail?

Launch 124

Launch Start-ups Drivers/motivators Follow-up 124

Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Here’s how to build it.

Growth 132

Growth GTM B2B Strategize 132

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote 121

Promote Represent Technology Technology 121

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. To clarify what AI is and what it's not, we've put together a guide on the technology and why marketers need to understand it.

Product 78

Product Strategize Technology Technology 78

Martech

JUNE 18, 2024

But the question the report inadvertently raises and does not fully answer is how a technology that is foreseen to be very widely (if not universally) adopted will ultimately provide a competitive advantage. 59% of businessesexpect their teams to be using AI daily by 2025. Why we care. Are you getting the most from your stack?

B2C 114

B2C Gaming Represent B2B 114

Martech

MARCH 3, 2022

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . We gained insight into Workato’s product roadmap, technical updates, and new frameworks in addition to hearing how they will support partner growth. Source: Gartner.

Technology 98

Technology Technology Growth B2B 98

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. Your AI assistant is telling you which market trends are emerging, why your top product is outperforming in Europe, and even suggesting strategies to maximize next quarters growth. Its not just numbers on a screen.

Retail 52

Retail Territory Strategize Service 52

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 106

CRM Trust Service Closing 106

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 114

Price CRM Launch Follow-up 114

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. Attendees can network with peers, gain insights from successful speakers, and improve productivity, prospecting, and sales pipeline strategies.

Sell 76

Sell Pipeline Lead generation Networking 76

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. And businesses are eager to get them.

Launch 105

Launch Pitch Technology Technology 105

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 111

Launch Campaign Trust Technology 111

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

B2B 109

B2B Engineering Education Trust 109

Martech

DECEMBER 21, 2021

Today’s hype in B2B focuses on topics like ABM, community-building, and product-led growth. billion in 2025. It’s that marketing operations will continue to grow in size, scope, and importance as long as the need for marketing data and technology grows. According to Statisa , global digital advertising spend will rise to $645.8

Education 141

Education Strategize Technology Technology 141

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. What is marketing’s role here?

Objectives and Key Results 80

Objectives and Key Results Strategize Growth Start-ups 80

Martech

JANUARY 26, 2024

This will probably be the year where you start to really see the scale of these technologies within companies and then the impact it’ll have on marketing teams and tech stacks and strategies. Go deep on how to do that more creatively, more efficiently, how to increase your own production And focus on the tools that do that.

Technology 100

Technology Technology Trust Start-ups 100

Salesforce

OCTOBER 9, 2023

All online job postings should also be compatible with screen readers and other assistive technologies so candidates with visual impairments can easily apply for positions. This may include accessibility training, access to assistive technologies to use in interviews, and guidance on how to make the workplace more accessible for new hires.

Education 134

Education Legal Start-ups Technique 134

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Get MarTech!

Government 132

Government Strategize Start-ups Engineering 132

Sales Hacker

OCTOBER 2, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. Help your team close more deals. Check out Attention.

GTM 97

GTM Sales Pipeline Growth 97