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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 98
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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

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Structured data and SEO: What you need to know in 2025

Search Engine Land

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Key schema types to use in 2025 While new schema types emerge regularly and should be tested where relevant, several “evergreen” types have proven their effectiveness over time. Business email address Sign me up!

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Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

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The Future of Sales Enablement

Sales Hacker

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This mindset is necessary for the changing landscape as we move towards 2025. The changing macroeconomic landscape, advances in AI, and evolving buyer behaviors are reshaping how organizations empower their sales teams.

GTM 89
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Why marketing benefits when it provides forecasted guidance

Martech

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. A hallmark of a linear function is that its performance can be represented on a Bell Curve. It’s made a big difference in my career, but I think it may be making the biggest difference today.

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Interactive CTV ads boost engagement, fall short on purchases

Search Engine Land

As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could become a major player in the space. Interactive CTV ads represent a shift from passive viewing to active engagement , offering new opportunities for brands to connect with audiences. The big picture. What to watch.