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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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Retail media networks continue to grow: 2025 predictions

Martech

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. In 2025, look for AI to help automate the processes and workflows behind these experiences. Processing.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

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Nimble CRM Tips & Updates – April 2, 2025

Adaptive Business Services

Workflows – Workflows represent the stages in a process, for example a lead qualification process. The post Nimble CRM Tips & Updates – April 2, 2025 appeared first on Adaptive Business Services. I would also be happy to connect you to managed I.T.

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The Future of Sales Enablement

Sales Hacker

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This mindset is necessary for the changing landscape as we move towards 2025. The changing macroeconomic landscape, advances in AI, and evolving buyer behaviors are reshaping how organizations empower their sales teams.

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Why marketing benefits when it provides forecasted guidance

Martech

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. A hallmark of a linear function is that its performance can be represented on a Bell Curve. It’s made a big difference in my career, but I think it may be making the biggest difference today.