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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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Retail media networks continue to grow: 2025 predictions

Martech

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. In 2025, look for AI to help automate the processes and workflows behind these experiences.

Retail 114
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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Phase 5: The Communicator] Aligning for strategic change Role: The leader becomes a communicator, aligning the entire organization toward a common goal, such as moving upmarket or entering new market segments. New year, time to take back control – 2025 is the year of inbox zero! This phase is the most transformational.

GTM 108
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The Future of Sales Enablement

Sales Hacker

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This is due to the fact that enablement spans a vast spectrum — from content and training to strategic adoption of tools like AI. This mindset is necessary for the changing landscape as we move towards 2025. Hottest GTM jobs of the week Sr.

GTM 107
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Why account-based expansion is B2B’s next growth lever

Martech

In today’s economic climate, this misalignment represents a critical oversight in how we approach revenue growth and makes a case for account-based strategies to be deployed more broadly across the expansion side of the funnel. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM.

Growth 133
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If I could double your email revenue, would you listen to me?

Martech

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

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