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AI agents: 2025 predictions

Martech

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

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Retail media networks continue to grow: 2025 predictions

Martech

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. In 2025, look for AI to help automate the processes and workflows behind these experiences.

Retail 115
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 117
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How wisdom makes AI more effective in marketing

Martech

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. This represents an opportunity and a challenge to us.

Consult 126
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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

A common misconception is that the name is representative of the type of software we invest in. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. We do invest in GTM software, but not that frequently. Most of our investments fall into three buckets.

GTM 112
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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025.

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If I could double your email revenue, would you listen to me?

Martech

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. We usually find that companies are driving a lot of traffic, but the engagement ends there.

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