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Win Rates, Are You Important To Your Customer? Posted on February, 2025

Partners in Excellence

They have moved into a position of being strategically important to their customers. In some cases, they are important at a strategic enterprise level. And that importance is displayed in a variety of ways, not just the solution and after sale support. That was about 4 years ago. What’s caused this?

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Digital Sales Rooms: The Future of Sales

Highspot

Post-Sale Relationship Management Data Capture: The digital sales room continues to capture data related to customer interactions and engagement, enabling businesses to maintain a complete record of their customer relationships. The digital sales room is more than just a buzzword; it’s a game-changer in the world of sales.

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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

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Nimble CRM Tips & Updates – December 4, 2024

Adaptive Business Services

In fact, I am planning a webinar on how to leverage AI with Nimble in Q1 2025. DISC Assessment: DISC Analysis for Craig Jamieson : Dominance (D) : Craig’s long-standing career in B2B sales, including roles that required significant strategic oversight and goal-oriented results, aligns well with the Dominance (D) style.

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