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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences.

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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

🚀 AI in Action: Dive into case studies demonstrating AI’s impact in customer service, retail, and beyond. 📆 March 5, 2025 at 9:30am PT, 12:30pm ET, 5:30pm GMT 🤝 Empowering Your Team: Understand how AI assistants boost productivity with 24/7 scalability and data-driven insights. Be part of the conversation!

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AI-Enhanced Inbound Sales: The Human Touch in Philippine Call Centres

Sales Pop!

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. According to a study by PwC, 75% of consumers want more human interaction in their customer service experiences, despite the growing prevalence of AI.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Now: As personalization expectations have increased, traditional chatbots have fallen short.