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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences.

Retail 114
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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

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How to gear up email for a strong finish to 2024

Martech

Q4 is more fraught this year About a third of email platform users migrate to new services every year. Another third just did that, so they’re learning to use their services. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025.

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Unlocking the power of marketing mix modeling solutions

Martech

Self-service mix model: This model supports organizations desiring granular control over model specifications, focusing on data scientist adoption and complex analytics. House of brands: Designed for organizations seeking to standardize and scale their MMM approach across multiple brands, emphasizing data management and media optimization.

Finance 115
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Optimizing LLMs for B2B SEO: An overview

Martech

For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025.

B2B 108
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5 Best Sales Enablement Platforms of 2025

Hubspot

I hate to break it to you, but having a great product or service alone is not enough to succeed in todays marketplace. If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Its an ideal choice if you need a CRM that integrates with customer service tools.

Price 53