Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing.

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Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

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CRM Technology Technology Engineering 124

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. Its a time-saver that keeps your sales and service teams focused on whats next. By keeping support content accessible in one place, youll reduce friction, lower support volume, and deliver a smoother self-service experience right when and where users need it.

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Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. The hype cycle’s rapid pace is unsettling many companies and their marketing departments.

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Martech

OCTOBER 31, 2024

Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans.

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Objectives and Key Results Retail Finance Launch 128

Sales Hacker

NOVEMBER 29, 2024

Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

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Martech

SEPTEMBER 6, 2024

Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service. Like Own, Tenyx will extend existing Salesforce capabilities, this time around autonomous agents and its Agentforce Service Agent. Why we care.

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SaaStr

FEBRUARY 2, 2025

A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!

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Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. The post 13 HubSpot updates from December to kickstart your 2025 appeared first on MarTech. HubSpot launched 97 updates in December 2024.

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Objectives and Key Results CRM Campaign Pipeline 61

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Why we care. Processing.

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Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Professional services and other revenue: $13.6 The public sector and financial services sectors also performed well. Where things are going less well for Salesforce Professional services are struggling.

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Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

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Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. ” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. But is it a realistic aim? Isn’t that perspective narrow?

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Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

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Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

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Objectives and Key Results Government Technology Technology 95

Martech

JULY 19, 2024

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. We’ve had other tools in the marketing technology stack, things like Salesforce Marketing Cloud. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey. ” What came before Data Cloud?

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Martech

JANUARY 7, 2025

For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025.

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Martech

NOVEMBER 6, 2024

This seamless connectivity enhances collaboration across departments, ensuring faster, more effective ticket resolution and improved customer service. Use cases include creating a self-service experience by incorporating customer agents, knowledge base articles, and bots, as well as customizing chatflows with familiar HubSpot tools.

Objectives and Key Results 112

Objectives and Key Results CRM Pipeline Contact 112

Martech

FEBRUARY 7, 2025

Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Are in the technology industry. Dig deeper: 2025 predictions for top B2B paid media channels 2. Company size.

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B2B CTR Lead generation Sports 76

Martech

MARCH 5, 2025

Netflix is preparing to open physical stores by 2025. Experience the brands premium customer service. By focusing on hands-on product interaction, personalized service through the Genius Bar and community-building events, Apple keeps physical retail at the core of its strategy seamlessly blending sales with brand engagement.

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Retail Drivers/motivators Launch Up-sell 76

Martech

JUNE 3, 2024

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

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Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. They power the technologies generating results rather than being the visible results themselves. Large language models (LLMs).

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Engineering Niche Technology Technology 110

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. And we expect our salespeople to understand the technology. We tend to be very technical. The takeaway?

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Technical Sales Inside sales Cross-sell Account management 69

Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippinesa leader in outsourcing and customer servicehas embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. According to a study by PwC, 75% of consumers want more human interaction in their customer service experiences, despite the growing prevalence of AI.

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Technology Technology Sales Conversion 130

Hubspot

SEPTEMBER 8, 2023

Thankfully, modern technology can help. With softphones, you can call a client, prospect, customer, or colleague from anywhere, as long as you have internet service, a microphone, and a speaker. Because of the cost savings and convenience, softphones are growing in demand — the VoIP services market is expected to reach $472.26

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Service Price CRM Contact 78

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. Katie: How can a potential buyer of those services go into that conversation and demonstrate if this is going to be a good fit? What can the buying leader do to set that conversation up for success?

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B2B Objectives and Key Results Niche Gaming 52

Martech

JUNE 1, 2022

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Planning rapid growth.

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Martech

MARCH 1, 2023

By 2025, 37% of customers will try using a virtual assistant to interact with customer service, according to The Gartner 2023 Leadership Vision for Customer Service and Support report. Especially when it comes to customer service. Now, it may be that technological ease-of-use could also be a weak spot. What to do?

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Customers Government Service Contact 103

Salesforce

OCTOBER 9, 2023

All online job postings should also be compatible with screen readers and other assistive technologies so candidates with visual impairments can easily apply for positions. This may include accessibility training, access to assistive technologies to use in interviews, and guidance on how to make the workplace more accessible for new hires.

Education 134

Education Legal Start-ups Technique 134

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. At the core of this revolution are new technologies, new tools, new approaches, and new challenges. And for anyone curious about the future, its a glimpse into how technology is revolutionizing the way we work and live.

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Retail Territory Strategize Service 52

Sales Pop!

FEBRUARY 9, 2022

This data shows that language barriers are an ever-present problem despite the advancement of technology. To learn more about how you can use translation services to enter any market through digital marketing, keep reading! A Global Multilingual Approach: Why Translation Services Are The Key. Billion from 2021 to 2025.

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Martech

SEPTEMBER 27, 2021

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

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E-commerce CRM Campaign High impact 114

Martech

MARCH 22, 2022

This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025.

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B2C Drivers/motivators Objectives and Key Results B2B 117

Hubspot

DECEMBER 14, 2022

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

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E-commerce Retail CRM Launch 92

Sales Pop!

SEPTEMBER 28, 2021

Loop Ventures predicts that by 2025, 75% of U.S. Platforms like Webfx provide voice search optimization services, which are relatively popular. Google Analytics is a service that helps you track eCommerce. For example, the Tidio service allows you to chat with the client directly in the browser.

Retail 130

Retail Growth X-functional Cross-sell 130

Martech

MAY 13, 2022

The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). billion people.

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Retail Appointment Campaign Hospitality 120

Martech

JANUARY 15, 2025

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. Negative scoring prevents wasting resources on leads with low potential or poor alignment with your companys products and services. Lets quickly review them before we dive into the martech itself.

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