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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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The Ultimate Guide to Field Sales Success in 2022

Veloxy

Sales managers typically assign field salespeople to specific territories, such as cities and states. Others include jobs that require consistent travel and hotel stays, a remote or regional office, and sometimes technical skills such as engineering. Regional Sales Director. The Rise of Remote Selling in a Virtual Sales World.

Territory 244
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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 72
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How AI Will Transform Data Analysis in 2025

Salesforce

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. For example, an executive might review a dashboard that not only shows sales trends but also explains why certain regions performed better than others, complete with recommendations. Its not just numbers on a screen.

Retail 52
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5 Interesting Learnings from Palantir at $2B in ARR

SaaStr

It was perhaps fair to criticize Palantir as a services business in large part in the run up to the IPO — but no longer. Predicting consistent 30% growth through 2025. It comes with the territory to some extent at these deal sizes. But I would have expected revenue to grow even more, when combined with 124% NRR. #4.

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Change – The Ultimate Sales Survival Skill

Sales Pop!

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. Client Base Economy Service Structure and Deployment Patterns and Trajectory Competition Let’s consider the most relevant questions in each of the five areas for your team brainstorming.

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Highspot Customer Growth Surges Amid Widespread Adoption of Sales Enablement

Highspot

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M.

Growth 98