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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 107
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Where are martech vendors finding their revenue? Let’s take a look

Martech

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Professional services and other revenue: $13.6 The public sector and financial services sectors also performed well. Where things are going less well for Salesforce Professional services are struggling.

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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

If we believe that Starlink and others will be successful in providing internet to 70% of the world’s surface that does not yet have it, then we believe there will be a need for portable, containerized data centers in those remote regions ( Armada Systems investment).

GTM 113
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Nimble CRM Tips & Updates – March 5, 2025

Adaptive Business Services

We enter uncharted territory Should you decide to utilize Nimble to do email marketing, in all likelihood you will be sending these emails to contacts who are already in your Nimble database. Several services offer such capabilities, allowing for a more streamlined and efficient workflow. Hal said: Hello!

CRM 71
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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

New year, time to take back control – 2025 is the year of inbox zero. I think that’s true in a lot of different regions. They need to be able to, I would say, build services on top of the software. And it’s not my business to do, I would say, professional services. They cannot resell.

GTM 118
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The Ultimate Guide to Field Sales Success in 2022

Veloxy

Sales managers typically assign field salespeople to specific territories, such as cities and states. Others include jobs that require consistent travel and hotel stays, a remote or regional office, and sometimes technical skills such as engineering. Regional Sales Director. The Rise of Remote Selling in a Virtual Sales World.

Territory 244