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How to inflation-proof your marketing in 2025

Martech

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. Processing.

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The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. What This Means for 2025 The AI startup playbook is being rewritten in real-time.

Growth 109
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The Hidden Costs of Efficiency

Sales Hacker

With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams.

GTM 112
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All the AI that glitters isn’t martech gold

Martech

If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Consider long-term viability Stability indicators such as funding, strategic partnerships and customer adoption levels indicate if a tool is built for sustained success or just momentary buzz.