Remove 2025 Remove Strategic partnership Remove Technology
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How to inflation-proof your marketing in 2025

Martech

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!

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The Hidden Costs of Efficiency

Sales Hacker

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it.

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The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

Three key factors: Application Novelty: We’re seeing an explosion of new use cases and solutions Technology Novelty: The underlying tech is evolving at breakneck speed Customer Behavior Novelty: Even enterprise customers are running multiple concurrent pilots The result? 5 Actionable Strategies for AI Startup Growth 1.

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All the AI that glitters isn’t martech gold

Martech

If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. They attract funding and generate buzz but quietly disappear when the technology fails to deliver. Others are vaporware announced with great fanfare but never fully materializing.