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2024's Top Sales Training & Management Content

Anthony Cole Training

Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025. As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year.

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Build a Sustainable Sales Goal Plan for 2025

Anthony Cole Training

A sustainable sales goal plan is more than just thinking about and writing down goals. Goals without actions and a strategic plan are just thoughts you have about what might happen. Lastly, they have an accountability partner or a coach to keep them on track. And ultimately, you have to inspect what you expect.

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How to gear up email for a strong finish to 2024

Martech

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Time to step on the gas We’re just a few weeks away from the make-or-break fourth quarter.

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5 ways to help your B2B organization succeed with AI agents

Martech

Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Invest in understanding and strategically planning for AI agent integration The report emphasizes that B2B marketing is undergoing a significant transformation due to AI agents. Click to expand.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.

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AI agents offer a glimpse into a potentially simplified future

Martech

Dig deeper: Will AI agents conduct the martech orchestra in 2025? After all, the future will likely belong to those who dare to embrace the unknown with a strategic plan and the right mix of technological and human intelligence. Yes, AI can do remarkable things, but it still needs human expertise.

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Why we care about email marketing: A marketer’s guide

Martech

A successful email marketing program requires a thorough understanding of the channel, from acquisition to strategic planning, data collection, and management. Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1

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