Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 117

Strategize Campaign Technology Technology 117

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. The gaps Ive seen From my vantage point, the barriers to adopting AI and other cutting-edge technologies are as much cultural and strategic as they are technical.

Strategize 120

Strategize Trust Technology Technology 120

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

SaaStr

MARCH 28, 2025

CFOs, VP Finance and Finance Leaders: Be Our VIP Guest at the 2nd Annual CFO Summit at 2025 SaaStrAnnual on May 13 with top speakers from: Andreessen Horowitz Emergence Capital OpenAI SnapLogic and more! Agentic AI is not just streamlining workflowsits transforming finance into a lean, intelligent, and deeply strategic function.

Finance 93

Finance Strategize Consult Growth 93

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

Strategic planning 127

Strategic planning Strategize Campaign Up-sell 127

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Sales Hacker

NOVEMBER 22, 2024

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This is due to the fact that enablement spans a vast spectrum — from content and training to strategic adoption of tools like AI. This mindset is necessary for the changing landscape as we move towards 2025.

GTM 107

GTM Sales Represent Government 107

Sales Hacker

NOVEMBER 15, 2024

With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Industry-specific growth potential.

Growth 134

Growth GTM B2B Strategize 134

Iannarino

MARCH 6, 2025

We recognize that our prospective clients are trying to make a rare, strategic, decision they need to get right on their first attempt. We believe that the modern salesperson is a strategic partner, guiding their clients to the best decision-not pitching a product or service. cta_one]]

Strategize 174

Strategize Pitch Clients B2B 174

SaaStr

MARCH 13, 2025

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. What This Means for 2025 The AI startup playbook is being rewritten in real-time.

Growth 111

Growth Strategic partnership Contract GTM 111

Partners in Excellence

FEBRUARY 8, 2025

They have moved into a position of being strategically important to their customers. In some cases, they are important at a strategic enterprise level. <div class="post-info"> Posted on February, 2025 </div> appeared first on Partners in EXCELLENCE. That was about 4 years ago. What’s caused this?

Customers 62

Customers Clients Strategize Technology 62

Sales Hacker

MARCH 21, 2025

Many make this shift reactively rather than strategically. Startup to watch Armada – named #1 on the list of Fast Companys Most Innovative Companies of 2025. Bite – named one of Fast Companys Most Innovative Companies of 2025. PLG and SLG arent competitors, theyre partners in growth.

Growth 79

Growth GTM Product Government 79

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote 123

Promote Represent Technology Technology 123

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. New year, time to take back control – 2025 is the year of inbox zero. We are in 2025. And 2025 is the year of inbox zero for me.

GTM 108

GTM Growth B2B Pipeline 108

Sales Hacker

JANUARY 24, 2025

Make revenue operations a strategic priority GTM ops and finance must work from a single model of truth. Invest in customer success over SDRs A strong CS function improves retention and expansion more than outbound prospecting ever will. Onboarding is the highest-ROI investment you can make.

GTM 102

GTM Cross-sell Finance Price 102

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. What I like: Seismics AI recommendations ensure sales reps always use the most effective content, making outreach more strategic. These tools help teams work better, close more sales, and make more money.

Price 53

Price CRM Sales GTM 53

Martech

FEBRUARY 21, 2025

With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models Email: Business email address Sign me up!

Finance 114

Finance Drivers/motivators Technique Contract 114

SaaStr

JANUARY 18, 2023

The decision may be made strategically in a big company, or sort of by the seat of the pants in a small one … but still, it’s an initiative. It can’t strategically improve sales software, financial software, quoting software, recruiting software, QA processes, call center software, etc. And these are made on an annual basis.

Contract 126

Contract Strategize Prospecting Up-sell 126

The Advantexe Advisor

OCTOBER 1, 2024

The purpose of the program was to develop their strategic leadership and business acumen skills further so that they could address another challenging year in 2025. Here are five key reasons why free cash flow is going to matter a lot more in 2025:

Manufacturing 99

Manufacturing Strategize Presentation Clients 99

Martech

DECEMBER 20, 2024

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Dig deeper: B2B content marketing: Driving success through strategic content creation 5. Top-of-funnel (TOFU): Build awareness. Middle-of-funnel (MOFU): Nurture trust and credibility. Bottom-of-funnel (BOFU): Close the deal.

Education 114

Education Manufacturing B2B Trust 114

Martech

JANUARY 7, 2025

For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent. For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025.

B2B 109

B2B Engineering Education Trust 109

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 102

GTM Drivers/motivators Legal Finance 102

The Advantexe Advisor

MARCH 28, 2025

I have a prediction: one of the biggest business acumen trends of 2025 will be large companies instructing their mid- and upper-level managers to stop being so passive and start making significant bets. Its Still a Bet I always worry when a company brings a gambling term into strategic thinking. Why do I make this prediction?

Pharmaceutical 57

Pharmaceutical Gambling Strategize Clients 57

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. People remain responsible for strategic decision-making. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 trillion USB sticks.

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs.

Niche 98

Niche Retail Promote Follow-up 98

SaaStr

FEBRUARY 9, 2025

As we gear up for 2025 SaaStrAnnual.com, May 13-15 in SF Bay , we wanted to take a quick look back at some of our very top speakers from last year. One of the best was Jason Lemkin’s deep dive with $1B+ ARR Klaviyo. It’s HubSpot for eCommerce, and it’s simply beloved by its customers.

E-commerce 97

E-commerce SQL Retail Click Through Rate 97

Iannarino

MARCH 26, 2025

Discover how mastering strategic openings can elevate your sales game. Learn essential techniques to start strong and secure client trust from the very first meeting.

Gaming 227

Gaming Conversion Technique Strategize 227

Martech

NOVEMBER 6, 2024

This automation improves cash flow management and streamlines the collection process, allowing managers to focus on other strategic tasks without worrying about overdue invoices. Merchants can ensure timely payments and minimize outstanding balances with minimal effort.

Objectives and Key Results 113

Objectives and Key Results CRM Pipeline Contact 113

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 88

GTM Drivers/motivators Legal Finance 88

Sales Hacker

FEBRUARY 14, 2025

I compare this to a Strategic Account Executive at a tech company: They will often connect with other Strategic AEs at non-competing companies with an overlapping ICP. Some of the most valuable time I spent was with other Partners at similarly sized VC firms, swapping notes on different LPs. Relationship Selling 101).

GTM 79

GTM Sell Pipeline Networking 79

Martech

FEBRUARY 3, 2025

This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? They begin with broad mandates like exploring AI capabilities or investigating composable architecture. The initial use case might be fuzzy, but the fear of falling behind drives action.

Finance 97

Finance Technology Technology Drivers/motivators 97

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. Enterprise sales require a field presence, strategic account management, and a drive to go where your customers are.

Technical Sales 72

Technical Sales Inside sales Cross-sell Account management 72

Martech

FEBRUARY 7, 2025

The key is strategic targeting. Dig deeper: 2025 predictions for top B2B paid media channels 2. Programmatic Programmatic advertising is like Google Display on steroids, allowing you to place ads strategically across multiple digital channels, including: Over-the-top (OTT) and connected TV (CTV). Display, video and search.

B2B 75

B2B CTR Lead generation Sports 75

Salesforce

NOVEMBER 12, 2024

IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. Starting on May 1, 2025, Salesforce plans to only support cipher suites with SHA-2 signatures, either 256 bits or 384 bits.

Transportation 52

Transportation Government Networking User Experience 52

Martech

FEBRUARY 24, 2025

Dig deeper: Will AI agents conduct the martech orchestra in 2025? Solution providers and system integrators could become more vital as the complexity of AI-based systems demands specialized knowledge, strategic consulting and ongoing operational support. Yes, AI can do remarkable things, but it still needs human expertise.

Objectives and Key Results 95

Objectives and Key Results Government Technology Technology 95