Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 113

Strategize Campaign Technology Technology 113

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. Processing.

Customers 112

Customers Appointment Education Consult 112

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% Later made the deal thanks to a strategic investment from Summit Partners. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. although the share of the spend is significantly smaller. Processing.

Networking 117

Networking Strategize Growth B2B 117

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Negotiate 76

Negotiate Advertising/ Marketing Cross-sell Technology 76

The Advantexe Advisor

OCTOBER 1, 2024

The purpose of the program was to develop their strategic leadership and business acumen skills further so that they could address another challenging year in 2025. Here are five key reasons why free cash flow is going to matter a lot more in 2025:

Manufacturing 86

Manufacturing Strategize Presentation Clients 86

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 89

Go To Market Negotiate High impact Territory 89

SaaStr

JANUARY 18, 2023

The decision may be made strategically in a big company, or sort of by the seat of the pants in a small one … but still, it’s an initiative. It can’t strategically improve sales software, financial software, quoting software, recruiting software, QA processes, call center software, etc. And these are made on an annual basis.

Contract 100

Contract Strategize Prospecting Up-sell 100

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

Strategic planning 128

Strategic planning Strategize Campaign Up-sell 128

Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Industry-specific growth potential.

Growth 133

Growth GTM B2B Strategize 133

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 80

Objectives and Key Results Strategize Growth Start-ups 80

Martech

APRIL 18, 2023

Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity. What goes into a successful ABM strategy? Visit Digital Marketing Depot to get your copy now.

B2B 112

B2B Strategize Growth Sales 112

Partners in Excellence

MARCH 6, 2019

Hmmm, sounds familiar… An EY study states, “By 2025, the leading procurement organizations will serve as a primary change for driving innovation ideas to/from a global supply base… ” In doing this, we see huge shifts in behaviors and priorities in procurement organizations.

Strategize 78

Strategize Drivers/motivators Sales Trust 78

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote 123

Promote Represent Technology Technology 123

Sales Hacker

NOVEMBER 15, 2024

With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

Sales Hacker

NOVEMBER 22, 2024

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This is due to the fact that enablement spans a vast spectrum — from content and training to strategic adoption of tools like AI. This mindset is necessary for the changing landscape as we move towards 2025.

GTM 87

GTM Sales Represent Government 87

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. Marketing orchestration is the strategic coordination of resources to ensure they work together harmoniously. Step 3: Establish demand gen goals for 2025 It’s important to align budget planning goals with business goals.

Campaign 75

Campaign Strategize Technology Technology 75

Martech

DECEMBER 21, 2021

While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. billion in 2025. According to Statisa , global digital advertising spend will rise to $645.8

Education 141

Education Strategize Technology Technology 141

Martech

DECEMBER 2, 2024

Scenarios where causal AI shines Causal AI can help marketers nail their 2025 planning. It transforms marketing from pattern-spotting into a strategic GTM engine that drives revenue, growth and loyalty. Causal AI shows you how to climb it. Predictive analytics shows us what may happen, but causal AI reveals why.

GTM 121

GTM Drivers/motivators Pipeline B2B 121

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. AI is no longer just a tool; its your strategic partner, turning mountains of data into clear, actionable insights. A vision for the future Remember that 2025 scene we imaged? Its not just numbers on a screen.

Retail 52

Retail Territory Strategize Service 52

Martech

JANUARY 7, 2025

For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent. For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025.

B2B 109

B2B Engineering Education Trust 109

Martech

DECEMBER 20, 2024

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Dig deeper: B2B content marketing: Driving success through strategic content creation 5. Top-of-funnel (TOFU): Build awareness. Middle-of-funnel (MOFU): Nurture trust and credibility. Bottom-of-funnel (BOFU): Close the deal.

Education 115

Education Manufacturing B2B Trust 115

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Spoiler: I’m still stateside.

B2B 113

B2B Education Pitch Sports 113

Martech

FEBRUARY 16, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Spoiler: I’m still stateside.

B2B 110

B2B Education Pitch Sports 110

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

Government 132

Government Strategize Start-ups Engineering 132

Martech

FEBRUARY 12, 2024

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Spoiler: I’m still stateside.

B2B 100

B2B Education Pitch Sports 100

Highspot

JANUARY 27, 2021

80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. In 2020, Highspot’s accelerating customer adoption underscored the critical role enablement plays in strategic growth for enterprise companies worldwide. According to Gartner, Inc., Buckley, T.

Growth 98

Growth Customers Territory Strategize 98

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. People remain responsible for strategic decision-making. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 trillion USB sticks.

Objectives and Key Results 98

Objectives and Key Results CRM Drivers/motivators Campaign 98

Martech

APRIL 18, 2024

We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. Fifty percent of our energy now comes from renewables. Curbing marketing emissions.

Transportation 112

Transportation Finance Strategize Promote 112

Salesforce

JANUARY 27, 2022

This three-step guide will help you evaluate and prep your data for strategic results. IDC estimates that 40% of the top 2000 public companies in the world will need to reinvent their strategies for responsible AI by 2025. Streamline workflows with AI and automation. Learn more.

Education 98

Education Trust Strategize Presentation 98

Sales Hacker

OCTOBER 2, 2024

The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight. Check out Attention.

GTM 97

GTM Sales Pipeline Growth 97

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 86

GTM Cold Call Follow-up Technology 86

Sales Pop!

JANUARY 15, 2025

Consider that question in the context of kicking off 2025. And how do they help us at this promising time, the start of the 2025 selling year? So, how do you develop fresh understanding, not about their tactical groupings but about what you can truly expect from them in 2025? For 2025, you must recognize your accounts changes.

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Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 98

GTM Drivers/motivators Legal Finance 98

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. For strategizing about market changes will not only help future planning but create competitive advantage to serve your accounts to help win deals in your Q4 pipeline.

Transportation 104

Transportation Real Estate Construction Government 104

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. The increasing sophistication of AI is also predicted to change the work force.

Product 78

Product Strategize Technology Technology 78

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs.

Niche 98

Niche Retail Promote Follow-up 98