Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Budget cycles and spending patterns.

Growth 121

Growth GTM B2B Strategize 121

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 81

Objectives and Key Results Strategize Growth Start-ups 81

Martech

DECEMBER 21, 2021

While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. billion in 2025. According to Statisa , global digital advertising spend will rise to $645.8

Education 141

Education Strategize Technology Technology 141

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. Marketing orchestration is the strategic coordination of resources to ensure they work together harmoniously. Step 3: Establish demand gen goals for 2025 It’s important to align budget planning goals with business goals.

Campaign 76

Campaign Strategize Technology Technology 76

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. We usually find that companies are driving a lot of traffic, but the engagement ends there.

Promote 111

Promote Represent Technology Technology 111

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% Later made the deal thanks to a strategic investment from Summit Partners. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. although the share of the spend is significantly smaller. Processing.

Networking 64

Networking Strategize Growth B2B 64

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. AI is no longer just a tool; its your strategic partner, turning mountains of data into clear, actionable insights. At the core of this revolution are new technologies, new tools, new approaches, and new challenges.

Retail 52

Retail Territory Strategize Service 52

Martech

FEBRUARY 16, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Spoiler: I’m still stateside.

B2B 102

B2B Education Pitch Sports 102

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Spoiler: I’m still stateside.

B2B 102

B2B Education Pitch Sports 102

Sales Hacker

OCTOBER 2, 2024

The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps. Check out Attention.

GTM 97

GTM Sales Pipeline Growth 97

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

Government 129

Government Strategize Start-ups Engineering 129

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 87

GTM Cold Call Follow-up Technology 87

Salesforce

JANUARY 27, 2022

In 2021, 86% of executives said that artificial intelligence (AI) will be mainstream technology at their companies – put to use on everything from commerce to customer service – and that number is sure to grow. This three-step guide will help you evaluate and prep your data for strategic results. Learn more.

Education 98

Education Trust Strategize Presentation 98

Martech

FEBRUARY 12, 2024

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Spoiler: I’m still stateside.

B2B 90

B2B Education Pitch Sports 90

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. To clarify what AI is and what it's not, we've put together a guide on the technology and why marketers need to understand it.

Product 78

Product Strategize Technology Technology 78

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. They power the technologies generating results rather than being the visible results themselves. Large language models (LLMs).

Engineering 106

Engineering Niche Technology Technology 106

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. People remain responsible for strategic decision-making. Aligning AI efforts with business outcomes ensures the technology drives meaningful impact rather than generating more confusion. The data explosion and its challenges The amount of data created globally is staggering.

Objectives and Key Results 83

Objectives and Key Results CRM Drivers/motivators Campaign 83

Martech

MAY 13, 2022

The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). billion people.

Retail 120

Retail Appointment Campaign Hospitality 120

SaaStr

DECEMBER 25, 2023

Macro corrections and technological disruptions spur new opportunities. Jason and Paul view past periods of macro corrections and technological disruptions as sources of tremendous investment opportunities, suggesting optimism about the current situation.

B2B 86

B2B Strategize Technology Technology 86

Martech

APRIL 18, 2024

We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. Fifty percent of our energy now comes from renewables. Curbing marketing emissions.

Transportation 105

Transportation Finance Strategize Promote 105

Martech

MARCH 17, 2022

It can do this by strategizing actionable, well-defined plans that are also goal-oriented and effectively communicated throughout the organization. More strategic use of technology : RevOps can help a company make better use of its technological resources. How to make the transition to RevOps.

Profit margin 116

Profit margin Price Teamwork Growth 116

SaaStr

APRIL 3, 2024

Experimentation and learning still have to happen, and there is a need for smart, strategic employees to monitor how AI is working to improve the product market fit, application, and safety for their customers. Will Humans Be in the Loop in 2025, ‘26, and ‘27? Can You Be Competitive as a Vendor Without AI?

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93

Martech

DECEMBER 18, 2024

Dig deeper: How to move beyond performative segmentation and embrace authenticity The Gen Z health-tech revolution The health and wellness technology sector provides a perfect case study of these principles in action. As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy.

Entertainment 84

Entertainment Manufacturing B2B Represent 84

Martech

NOVEMBER 6, 2024

This automation improves cash flow management and streamlines the collection process, allowing managers to focus on other strategic tasks without worrying about overdue invoices. Merchants can ensure timely payments and minimize outstanding balances with minimal effort.

Objectives and Key Results 99

Objectives and Key Results CRM Pipeline Contact 99

Salesforce

JANUARY 29, 2024

are projected to see a dramatic decline in enrollment starting in 2025. According to Tom Green, industry advisor for strategic enrollment management at Salesforce, many are looking at key enrollment indicators (KEI). Many people with cutting-edge technology skills don’t have a degree, but might have a different type of credential.

Education 59

Education Government Strategize Technology 59

Salesforce

JANUARY 3, 2022

We’ve been able to leverage technologies like Quip to ensure everyone has the insights they need [to] succeed. Learn more: “Unlock Team Selling with Strategic Account Planning”. Read on: Sales Quotas Won’t Exist in 2025 — Here’s Why. The importance of a single source of truth is key. Tigh Loughhead, Founder, Forcery.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Martech

SEPTEMBER 28, 2021

Through two strategic acquisitions — Teemo in November 2020 and UberMedia in April this year — it acquired extensive location intelligence capabilities, resulting in the people-and-places intelligence proffer. B2B Marketing has become increasingly systematic driven by the over-adoption and over-reliance on technology. Read more here.

Launch 77

Launch Assembly Line CRM Conversion 77

Salesforce

MAY 31, 2023

Through the power of the right AI technology, like Einstein GPT and CRM Analytics , organizations can make smarter predictions, serve up better recommendations, and generate more personalized interactions for customers — no data analyst required. Today, AI has become a priority for 67% of IT leaders.

Government 98

Government Customers Trust Service 98

CloserIQ

DECEMBER 14, 2018

Hiring for cultural fit vs. hiring for inclusion (Lin Grensing-Pophal of Strategic Communications). “The global human resource management (HRM) sector is projected to reach $30 billion by 2025. .” “The global human resource management (HRM) sector is projected to reach $30 billion by 2025.

Represent 60

Represent Up-sell Pipeline Clients 60

Highspot

AUGUST 26, 2024

According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. It then integrates data from various sources to provide visibility throughout the customer lifecycle, which helps teams make strategic decisions and forecast more accurately. Finally, a commitment to continuous learning helps you stay ahead.

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

Lead Fuze

NOVEMBER 10, 2023

Let’s dive deeper into how these groundbreaking technologies can give startups a major leg up. Conclusion Understanding the AI Landscape for Startups The AI terrain is immense and multifaceted, with startups taking advantage of distinct technologies to accomplish their objectives. the contributions of notable AI companies.

Growth 52

Growth Agriculture Strategic planning Technology 52

SalesLoft

SEPTEMBER 7, 2021

The explosion of sales technology and access to capital has made the fight for buyers’ attention incredibly difficult. … by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. This vision is inspired by our customers. Selling has gotten harder. . Buyers expect more. .

Quota 52

Quota Pipeline Up-sell Prospecting 52

Salesforce

AUGUST 15, 2023

Data is expanding at a breakneck pace — in fact, by 2025, the volume of data generated and consumed is expected to exceed 180 zettabytes (that’s 180 trillion gigabytes!). See how it works Quickly respond in a crisis Let’s meet Alex, a skilled software developer at a technology company that provides a range of services to its customers.

E-commerce 52

E-commerce Legal CRM Represent 52

Lead Fuze

JULY 26, 2023

In fact, G2 claims that by 2025, 85% of organizations will be “cloud first.” At its core, a cloud telephony system typically includes: VoIP services – Voice over internet protocol (IP) technology that transmits calls over the internet. This gives you the flexibility to run and operate the phone system from any location.

Territory 52

Territory Campaign Sports Technology 52

PandaDoc

FEBRUARY 28, 2023

Management processes and automation tools like contract management systems and eSignature technology are at the core of these improvements that lead toward efficiency and cost reduction. By the mid-2000s, legal ops shifted to work on more strategic topics. What are legal operations? What are the core functions?

Legal 52

Legal Contract Government Negotiate 52

Lead Fuze

SEPTEMBER 30, 2023

Let me take you on a journey where technology meets tradition. It’s the use of machine learning and other advanced technologies to automate and enhance various aspects of the sales process. Tap into machine learning insights to make better choices and plan strategically. It’s not just about hustle and grind anymore.

Represent 52

Represent CRM Sales Technology 52