Martech

MARCH 12, 2025

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend.

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Strategic partnership Strategize Finance B2B 98

Force Management

NOVEMBER 7, 2024

They discussed their sales journeys, critical career moves, management advice and emerging technologies. Tune in below to hear 2025 sales best practices from a variety of established minds in the sales world. In the past month, the Revenue Builders Podcast has hosted some insightful conversations with experienced sales leaders.

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Sales Technology Technology Conversion 109

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

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Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

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Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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GTM Go To Market B2C B2B 118

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

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Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. According to a report by Deloitte, 62% of businesses expect to reskill their workforce as AI becomes more integrated into business processes.

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Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. What once seemed like cutting-edge solutions have now lost their edge.

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Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Save your spot here!

Retail 108

Retail A/B testing Technique Technology 108

Membrain

FEBRUARY 2, 2025

As we step into 2025, sales strategies are being reshaped by shifting economic conditions, expanding buying committees, and the integration of new technologies. In the fast-paced world of tech sales, staying ahead of the curve is crucial.

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Cold Call B2B Sales Technology 93

Partners in Excellence

JANUARY 24, 2025

Our technologies, now further amplified by AI give us enormous amounts of information that we can track. <div class="post-info"> Posted on January, 2025 </div> appeared first on Partners in EXCELLENCE. They twist that, but still have interesting ideas about the approach.

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Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

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CRM Technology Technology Engineering 125

Iannarino

JANUARY 6, 2025

Discover the hidden ways modern technology is reshaping relationships and what we can learn to rebuild meaningful connections.

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Technology Technology Sales 271

Martech

OCTOBER 10, 2024

As a result, many companies invested less in technology than they had in previous years. Why Juliette thinks authenticity will be a focal point for marketers in 2025. Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. Processing.

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Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

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Technology Technology Campaign Product 110

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. The hype cycle’s rapid pace is unsettling many companies and their marketing departments.

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Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it.

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Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Scott Brinker will be reviewing the 2025 State of Your Stack Survey during the opening keynote of the MarTech Conference, which runs March 26–26, 2025.

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GTM CRM Conversion Market share 116

Membrain

FEBRUARY 16, 2025

With a strong connection to sales leaders in New Zealand and Australia, Mike will share insights from the 10th annual Mood of the Sales Leader Survey, offering practical advice and real-world examples to navigate economic shifts and technological advancements.

Sales 89

Sales Technology Technology 89

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. The post 13 HubSpot updates from December to kickstart your 2025 appeared first on MarTech. HubSpot launched 97 updates in December 2024.

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Objectives and Key Results CRM Campaign Pipeline 62

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. On this episode of The Sales Gravy Podcast, Jeb Blount Jr. On this episode of The Sales Gravy Podcast, Jeb Blount Jr.

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Sell Pipeline Lead generation Networking 98

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. What is marketing’s role here?

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Objectives and Key Results Strategize Growth Start-ups 98

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. We usually find that companies are driving a lot of traffic, but the engagement ends there.

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Martech

JANUARY 16, 2025

Shortly after the calendar changed to January 2025, Contentstack acquired CDP vendor Lytics. Michael Katz will continue as CEO of mParticle, Andrew Katz will become Chief Technology Officer of Rokt and Jason Lynn will remain Chief Product Officer of mParticle. The mParticle solution is now known as mParticle by Rokt.

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Clients Technology Technology Customers 106

Martech

OCTOBER 31, 2024

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025. These are good credit risk customers; they simply present in different ways.

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Objectives and Key Results Retail Finance Launch 130

SaaStr

FEBRUARY 2, 2025

A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!

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Negotiate Price Legal Engineering 90

Partners in Excellence

FEBRUARY 8, 2025

Are they using tools and technologies in unique ways, is it their technology stack? A high performing team for a technology supplier (software, systems solutions). <div class="post-info"> Posted on February, 2025 </div> appeared first on Partners in EXCELLENCE. Let me take one example.

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Customers Clients Strategize Technology 62

SaaStr

MARCH 13, 2025

Three key factors: Application Novelty: We’re seeing an explosion of new use cases and solutions Technology Novelty: The underlying tech is evolving at breakneck speed Customer Behavior Novelty: Even enterprise customers are running multiple concurrent pilots The result?

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Growth Strategic partnership Contract GTM 111

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Oh, sorry.

Technology 105

Technology Technology B2C Start-ups 105

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Achieving this requires robust technology and a cultural shift within the organization — breaking down silos and fostering collaboration across departments.

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Customers A/B testing Click Through Rate Legal 127

SaaStr

FEBRUARY 3, 2025

Jean Dwit (Chief Business Officer at Stripe) and Lindsay Scrace (COO at Checker) have done it multiple times at companies like Google Cloud, Stripe, and Checker. They came to SaaStr Annual to share what theyve learned about making the move to go more enterprise actually work.

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Hospitality Price Manufacturing Engineering 111

Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Technology and data requirements Your tech stack should enable: Real-time usage monitoring and alerting. The right technology is available, the financial benefits are clear and now is the perfect time to make this shift.

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Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. New year, time to take back control – 2025 is the year of inbox zero. We are in 2025. And 2025 is the year of inbox zero for me.

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GTM Growth B2B Pipeline 108

Martech

SEPTEMBER 6, 2024

The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. Why we care. As the U.S. returned from its unofficial end of summer, Salesforce announced it is open for business.

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CRM Trust Service Closing 109

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

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Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back.

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Price CRM Launch Follow-up 114

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

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Technology Technology Sales Healthcare 130