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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

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The SKO Speech I’d Like To Deliver

Partners in Excellence

You will be excited, energized, ready to conquer the world–or at least your customers and territories. There is a lot for us to be optimistic about in 2025. ” All the best for 2025! I suspect at the end of the conference you will leave inspired. You’ll fall into the habits, doing what you’ve always done.

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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

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Why marketing benefits when it provides forecasted guidance

Martech

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” ” and “How much should we give you next year?

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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

If we believe that Starlink and others will be successful in providing internet to 70% of the world’s surface that does not yet have it, then we believe there will be a need for portable, containerized data centers in those remote regions ( Armada Systems investment).

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Nimble CRM Tips & Updates – March 5, 2025

Adaptive Business Services

We enter uncharted territory Should you decide to utilize Nimble to do email marketing, in all likelihood you will be sending these emails to contacts who are already in your Nimble database. The post Nimble CRM Tips & Updates – March 5, 2025 appeared first on Adaptive Business Services.

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