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Why marketing benefits when it provides forecasted guidance

Martech

I gained more understanding about other functions and how the business worked. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO.

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

New year, time to take back control – 2025 is the year of inbox zero. Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. What’s your outlook for 2025? Scott Barker: Awesome.

GTM 117
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What you need to know about mobile game advertising

Martech

It has also seen an uptick in playable ads — interactive ads that let users try out the core functionality of an app or game — like a free demo. Parents (58%), Gen X (54%), and women (52%) are the most likely to play at this frequency. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups.

Gaming 110
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 102
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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

Loop Ventures predicts that by 2025, 75% of U.S. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. All they have to do is click on the item they like in the video.

Retail 130
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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot

From smart home devices to wearable health monitors and cybersecurity scanners, there are expected to be more than 64 billion IoT devices worldwide by 2025, says TechJury. However, a fifth of CRM users want slightly more advanced functions: sales automation, a central database, email marketing, customization, and reporting/analytics.

CRM 95
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It’s time for B2B marketing to understand its GTM role

Martech

2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. So, what does this mean in 2025?

GTM 101