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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Gartner predicts: “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” Why we care. ” But. Not guaranteed.

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It’s Taking Longer and Longer to IPO. 13.6 Years Or More For The Next Batch.

SaaStr

Canva, Stripe, Databricks, ServiceTitan, Gusto, Wiz should all have epic IPOs in 2025 or maybe 2026. So the best of the best in SaaS and Cloud are still on fire. But one thing is clear: it’s taking longer to IPO: It used to take 10.4 years on average to IPO in SaaS. More on that data here. The last 3 SaaS IPOs took 11.3

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

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2025 Programmatic Playbook: Working Smarter Not Harder by Agital

Search Engine Land

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

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2025 Programmatic Playbook: Working Smarter Not Harder by Agital

Martech

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

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Tips for a Successful Marketing and Sales Enablement Partnership

Highspot

By 2026, 65% of B2B organizations will transition from intuition-based to data-driven decision-making, using conversational intelligence and AI technology In the show Ted Lasso, Richmond Football Club fans adopted the phrase “It’s the hope that kills you” – of course, Ted countered this with his intrepid “I believe in belief.”

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How TikTok is transforming brand advertising

Martech

billion by 2026. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9

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