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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Gartner predicts: “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” Why we care. ” But. Not guaranteed.

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It’s Taking Longer and Longer to IPO. 13.6 Years Or More For The Next Batch.

SaaStr

Canva, Stripe, Databricks, ServiceTitan, Gusto, Wiz should all have epic IPOs in 2025 or maybe 2026. So the best of the best in SaaS and Cloud are still on fire. But one thing is clear: it’s taking longer to IPO: It used to take 10.4 years on average to IPO in SaaS. More on that data here. The last 3 SaaS IPOs took 11.3

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

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How TikTok is transforming brand advertising

Martech

billion by 2026. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9

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Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

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Is SaaS Back? (TL;DR: It Sure Feels Like It)

SaaStr

There have only been 3 SaaS IPOs since 2021, but ServiceTitan is the next one, and the pipeline looks strong for the back half of 2025 and into 2026, from Canva to Databricks to Stripe to Wiz to Snyk and on and on. IPOs are restarting — and really good ones are coming. More liquidity makes everyone feel better, for many reasons.

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