Martech

MARCH 17, 2022

Related: How to use QR codes to leverage CTV and cross-channel campaigns. That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge.

Represent 117

Represent Campaign Growth B2C 117

Martech

MAY 10, 2024

The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year. Reducing carbon emissions can come at a hefty cost to businesses, but doing nothing is not an option.

Electricity 119

Electricity Campaign Process Conversion 119

Highspot

AUGUST 13, 2024

By 2026, 65% of B2B organizations will transition from intuition-based to data-driven decision-making, using conversational intelligence and AI technology In the show Ted Lasso, Richmond Football Club fans adopted the phrase “It’s the hope that kills you” – of course, Ted countered this with his intrepid “I believe in belief.”

GTM 105

GTM Sales Pipeline Quota 105

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. This webinar is for you if you’re managing complex campaigns or want to level up your programmatic strategy. Register today to maximize your programmatic campaigns. 9 at 1 p.m.

Campaign 79

Campaign Customers 79

Martech

AUGUST 3, 2022

What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. What’s in it for brands.

Retail 112

Retail Networking Profit margin Technology 112

Search Engine Land

OCTOBER 2, 2023

Influencer marketing one-offs or campaigns will still appear on the paid-for version of the app – it’s only ads that are served by TikTok that will be excluded. That number is expected to quadruple by 2026. What ads will be excluded? “> “> “> “> “> “> Processing…Please wait.

Campaign 91

Campaign Engineering Service Process 91

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. AUDIENCEX expanded the capabilities of its AXi, its AI-powered campaign performance platform. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics.

Product 98

Product Niche Customer Relationship Management Relationship Management 98

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. A seamless end-to-end journey.

Gaming 98

Gaming User Experience Technology Technology 98

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. Get the daily newsletter digital marketers rely on.

E-commerce 101

E-commerce Commission Campaign Niche 101

Martech

AUGUST 26, 2022

billion by 2026 , the Reckitt Benckiser Group, the maker of Lysol Disinfectant Max Cover Mist, claims that. Frequency bias is particularly relevant in marketing within the context of a larger campaign. And marketers are making good use of it. In a world with COVID-19 concerns, household cleaning items are using the framing effect.

Customers 104

Customers Price Service Campaign 104

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. A seamless end-to-end journey.

Gaming 77

Gaming User Experience Engineering Technology 77

Hubspot

JANUARY 26, 2023

Digital marketing is expected to reach $786 billion by 2026. You’ll have to continue creating marketing campaigns and push new products throughout your brand’s existence. If you’re still on the fence about whether to try your hand at starting a digital brand, keep these benefits in mind. You can benefit from a rapidly growing market.

Finance 87

Finance Niche Legal Manufacturing 87

Lead Fuze

JUNE 26, 2023

With options like pay-per-click (PPC) advertising model along keyword targeting capabilities makes it possible customize campaigns based upon individual business needs ensuring higher return investment (ROI). This will contribute positively towards growth projections set by the US Bureau of Labor Statistics at 54% till 2026.

Healthcare 52

Healthcare Referrals Hospitality Education 52

Highspot

MAY 30, 2024

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Plan campaigns jointly: Campaigns are most effective when designed collaboratively with input from all revenue teams. They provide valuable insights into lead quality, customer preferences, and campaign performance.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Salesforce

JANUARY 8, 2024

By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. trillion by 2026. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. Ecommerce sales are expected to reach $8.1

Angle 74

Angle Healthcare Technology Technology 74

Lead Fuze

OCTOBER 26, 2023

Offer an Online Course for Effective Appointment Management Online courses have gained monumental traction, with Research and Markets predicting the e-learning industry will exceed $457 billion by 2026. According to Campaign Monitor, segmented campaigns (like offering targeted appointment opportunities) drive a 760% increase in email revenue.

Appointment 52

Appointment Lead generation Consult Strategize 52

PandaDoc

FEBRUARY 28, 2025

In fact, Gartner shows that 75% of the highest growth companies will have a dedicated RevOps model by 2026. Marketing attribution : Which campaigns drive the most revenue. Marketing ROI metrics Customer acquisition cost (CAC) : The cost to acquire a new customer.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Lead Fuze

JUNE 22, 2023

Finally, we’ll shed light on their important role within nonprofit sector where they help organizations meet their specific goals through strategic campaigns. This is achieved through various methods including targeted email campaigns, personalized landing pages and using advanced analytics tools like Google Analytics.

E-commerce 40

E-commerce Objectives and Key Results Lead generation Campaign 40

Martech

APRIL 15, 2022

trillion by 2026. These platforms offer features such as AI-based predictive lead scoring, product recommendations, and ABM and social media campaign integration. You can use AI-powered nurture campaigns to send personalized emails to individuals who may have visited the company’s website.

B2B 119

B2B B2C E-commerce Clients 119

Hubspot

OCTOBER 31, 2023

Gartner predicts that, by 2026 , one in ten interactions originally handled by human agents will be automated through tech. You can run your cold outreach campaign through text channels like live chat or email. Best for: Companies that want to run wide-scaled cold calling campaigns. Prices are available upon request.

Cold Call 83

Cold Call E-commerce Price CRM 83

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 105

Retail Government Territory Price 105

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. To unlock AIs full potential, companies need a strategic approach to scaling AI across all campaign phases.

Government 71

Government B2C Strategize Campaign 71

Martech

FEBRUARY 27, 2025

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. A marketing user creating a campaign will also never log into a data warehouse. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.”

Construction 103

Construction Government Trust Start-ups 103

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 119

Customers Government Healthcare Hospitality 119

Salesforce

APRIL 1, 2025

SMBs are building amazing online stores where they showcase the best products in the most visually appealing way, selling brands, and reaching more people.According to our latest Connected Shoppers Report : 75% of retailers say AI agents will be essential by 2026. 53% of shoppers discover products on social platforms up from 46% in 2023.

Sell 82

Sell Retail CRM Promote 82

Highspot

MARCH 12, 2025

When efficiency is lacking, you see duplicate work, failing marketing campaigns, and deals that drag on forever. For example, a marketing team might run a campaign that fills the pipeline with great leads, but those leads never convert if sales doesn’t follow up with resources and communication. Did you know?

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Highspot

FEBRUARY 2, 2025

According to a recent study from Juniper Research , 53% of the worlds population will access digital banking services by 2026. Whether its marketing campaigns, product sheets, or regulatory documents, every asset must be accurate, accessible, and on-brand. This illustrates just how quickly consumer expectations are evolving.

Service 52

Service Territory Clients Trust 52

Hubspot

APRIL 7, 2025

And where might it be headed in 2026 and beyond? 19% say they only leverage it for specific campaigns or segments. Of our respondents who say their sales org leverages cold calling only for specific campaigns or segments : 8% say it comprises 0% of their sales orgs' prospecting efforts. But where does it stand in 2025?

Cold Call 36

Cold Call Sales CRM Prospecting 36

Lead Fuze

NOVEMBER 7, 2023

This journey will leave you astounded by potential developments awaiting us in the future of social marketing campaigns! million by 2026—a whopping CAGR growth rate set at an impressive mark above 28% ( Mordor Intelligence – AI Market in Social Media ). But let’s not forget the benefits.

Campaign 52

Campaign User Experience Technology Technology 52

Spiro Technologies

NOVEMBER 7, 2023

Adam Honig: It’s always coming up during the political campaigns, about that. They’re already thinking not just about 2024, but 2025 and 2026. Everyone loves manufacturing and thinks we should make more here. I think that’s a pretty bipartisan appeal that’s out there.

Manufacturing 59

Manufacturing Construction Electricity Non-Profits 59