2026 Campaign Profit margin 
Martech
AUGUST 3, 2022
What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We Retail profit margins tend to be slim – in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. And sales are very good. Also important: This is new revenue for retailers.
Martech
OCTOBER 19, 2022
Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Programmatic advertising gives you all those good, actionable insights into campaign performance. Retail profit margins tend to be slim — in the 3% to 4% range.
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