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AI for Small Business: How to Choose Your Tech Stack

Salesforce

For instance, with the right customer relationship management (CRM) you can install a free chatbot to respond to customers. This helps SMBs craft personalized advertising and sales campaigns. According to Gartner, companies will go “all in” on AI-enabled PCs by 2026.

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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. AUDIENCEX expanded the capabilities of its AXi, its AI-powered campaign performance platform.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonization come in. They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities.

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8 Revenue Enablement Strategies That Get Results

Highspot

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Plan campaigns jointly: Campaigns are most effective when designed collaboratively with input from all revenue teams. They provide valuable insights into lead quality, customer preferences, and campaign performance.