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How TikTok is transforming brand advertising

Martech

billion by 2026. The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. This lets you react to campaigns in real time — optimizing performance and reaching high-intent audiences at crucial moments.

Campaign 121
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Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. And if the campaign is evergreen, there must be oversight as well.

Territory 112
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Why we care about retail media networks

Martech

What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. What’s in it for brands.

Retail 112
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Effective Strategies: How to Market a Home Healthcare Agency

Lead Fuze

With options like pay-per-click (PPC) advertising model along keyword targeting capabilities makes it possible customize campaigns based upon individual business needs ensuring higher return investment (ROI). This will contribute positively towards growth projections set by the US Bureau of Labor Statistics at 54% till 2026.

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9 Essential Tips for Boosting Lead Generation with Appointment Booking

Lead Fuze

Strategic CTAs : ‘Book Now,’ ‘Schedule Your Appointment,’ ‘Don’t Miss Out’—these aren’t just catchy phrases but powerful calls to action. Placing them strategically throughout your site nudges the user toward scheduling an appointment. And this is part of their success.

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8 Revenue Enablement Strategies That Get Results

Highspot

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Plan campaigns jointly: Campaigns are most effective when designed collaboratively with input from all revenue teams. They provide valuable insights into lead quality, customer preferences, and campaign performance.

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RevOps best pratices: Building a winning RevOps strategy

PandaDoc

A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. In fact, Gartner shows that 75% of the highest growth companies will have a dedicated RevOps model by 2026. Marketing attribution : Which campaigns drive the most revenue.