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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Email: Business email address Sign me up! Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

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The marketer’s guide to state data privacy laws

Martech

Buy, sell, or share PI of 100,000+ consumers or households. Gets 50%+ of annual revenues from selling or sharing consumers’ PI.

Contract 135
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5 Interesting Learnings From Freshworks at ~$600,000,000 in ARR

SaaStr

Leveling Up PLG to Accelerate SMB Customers, Including More Attention to Onboarding I love seeing this, it can seem hard to invest heavily in small customers, but if you don’t especially invest in onboarding, that’s a big shame. Predicting $1 Billion in ARR in 2026 The power of > 100% NRR. Wow what a run!

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What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Martech

However, they need to get better at it to survive, and they need tools to enable them to succeed because virtual selling isn’t expected to be a temporary phenomenon. These virtual salesrooms can also include features like file sharing, chat, meeting requests, video conferencing and contract signing. Processing.Please wait.

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How to Kick Off Your SaaS Sales Career

Hubspot

That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). They make initial contact with people whom they think are qualified and ready to use the product they're trying to sell. occupations. SDRs are responsible for outbound prospecting.

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The Complete Guide to Digital Entrepreneurship

Hubspot

If you become a digital entrepreneur, you’ll find many opportunities to work your way up. Get ready to learn about healthcare, contracts, and accounting — all of which have their own departments in larger companies. Digital marketing is expected to reach $786 billion by 2026. Step 6: Set up shop.

Finance 87
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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

million small businesses , which constitutes up to 99.9% Selling to small and medium businesses is different from B2C deals, where people are ready to make a purchase without extra persuading. In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings. In the U.S.