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It requires RFPs, tenders, quotes and negotiations. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Without this there’s no way to optimize the ad and try out different iterations.
In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Enhance cross-department communication: Meet regularly to discuss strategies and challenges, share insights, and coordinate revenue-generating activities across the buyer journey.
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