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5 Interesting Learnings From Freshworks at ~$600,000,000 in ARR

SaaStr

Fast forward to today, and last quarter they crossed an incredible $560,000,000 in ARR growing 20% on a constant currency basis. NRR Stable / Up a Smidge at 108%, But Boosted By Price Increases Like Monday and many other leaders that sell to SMBs, they’ve seen some decline in NRR. 5 Interesting Learnings: #1.

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How B2B Commerce Businesses Can Accept International Payments

Hubspot

E-commerce (accepting virtual payments) has already grown significantly among B2C brands, and the digital payment market is predicted to more than double by 2026 , growing from a market size of $80B to $180B. DepositFix works best to sell digital products, memberships, subscriptions as well as accepting donations.

B2B 69
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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). It is more often a fixed-price agreement rather than an auction. In the U.S., Ease of use.

Retail 118
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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 118
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The Real Data on What it Takes to Go Big and Eventually IPO with Meritech Capital

SaaStr

The Bar is Higher Than Ever – Here’s What You Need If you’re thinking about an IPO in 2025/2026, you’ll need some serious metrics. The data shows a strong correlation (R-squared of 0.74) between share price appreciation and revenue growth from IPO to present. That’s a pretty exclusive club! Durable growth.

Growth 78