What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. In the U.S., Ease of use.
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