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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Email: Business email address Sign me up! Zappi added AI Quick Reports to its consumer insights platform. Processing.

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5 Interesting Learnings From Freshworks at ~$600,000,000 in ARR

SaaStr

Fast forward to today, and last quarter they crossed an incredible $560,000,000 in ARR growing 20% on a constant currency basis. NRR Stable / Up a Smidge at 108%, But Boosted By Price Increases Like Monday and many other leaders that sell to SMBs, they’ve seen some decline in NRR. 5 Interesting Learnings: #1.

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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). billion in ad dollars in 2022, making up 90.2% How does programmatic advertising work?

Retail 119
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How B2B Commerce Businesses Can Accept International Payments

Hubspot

E-commerce (accepting virtual payments) has already grown significantly among B2C brands, and the digital payment market is predicted to more than double by 2026 , growing from a market size of $80B to $180B. If you’re not already accepting payments virtually, you can set it all up without leaving HubSpot using HubSpot payments.

B2B 69
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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. trillion by 2026 Here’s how to get your products in front of billions of shoppers. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59
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8 Revenue Enablement Strategies That Get Results

Highspot

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. You’re not alone. Many teams face challenges that keep them from hitting their targets.

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Sales Performance Management: How The Right Software Drives Success

Outreach

billion by 2026. Sure, it’s important for reps to reach their own sales quotas, but it’s even more essential that teams collaborate cross-functionally to work toward the same goals. Then, marketing can tweak messaging prior to it ever reaching an external channel, giving reps a leg up moving forward.