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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. New websites can be prototyped by answering a few simple questions.

Product 96
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AI for Small Business: How to Choose Your Tech Stack

Salesforce

For instance, with the right customer relationship management (CRM) you can install a free chatbot to respond to customers. AI makes it possible to respond quicker to customer needs on prospects’ preferred channels and address issues in near real time. It will only get easier for you, from here on out.

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The Surprising Thing Your Customers Want — And They Might Not Even Realize It

Salesforce

Studies show that 77% of Gen Z value customized interactions, and 76% want digital communications they can customize based on their preferences. By 2026, Gen Z will comprise the largest share of the U.S. In other words, “In three years, you won’t have a customer base without customer intimacy,” said Sumner.

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How Intelligent Workplace Automation Can Help Enhance Sales Cycle

Sales Pop!

trillion by 2026. It also gives companies access to real-time data on a larger scale than ever before, which can improve decision-making, increase productivity, and enhance customer service. This enables you to improve your sales cycle, customer service, marketing, product development, and more.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonization come in. They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities.

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8 Revenue Enablement Strategies That Get Results

Highspot

It ensures all customer-facing teams are equipped to provide a cohesive, consistent customer experience that maximizes growth. In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. This lets you customize your sales approach for each customer segment.