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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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How to implement dynamic pricing without alienating customers

Martech

This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail. Time will tell if Walmart can balance this equation.

Price 98
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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. Their main goal is to provide better customer insights back to their sales and marketing teams.

Customers 124
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2025 Programmatic Playbook: Working Smarter Not Harder by Agital

Search Engine Land

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Learn how to reach your ideal customers with precision and deliver the right message at the right time. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

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2025 Programmatic Playbook: Working Smarter Not Harder by Agital

Martech

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Learn how to reach your ideal customers with precision and deliver the right message at the right time. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

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Tips for a Successful Marketing and Sales Enablement Partnership

Highspot

Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. Did you know?

GTM 105
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5 Interesting Learnings From Freshworks at ~$600,000,000 in ARR

SaaStr

Bigger Customers Keep Growing, But SMBs Have Slowed A common theme across tech today. Freshworks has 51,700 customers at around $2k ARR, with a quick close of just 25 days. But in contrast to their bigger customers, the macro environment — or perhaps market saturation — has led to slowing growth in this segment in 2023. #2.